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I develop the operations of one of the major actors of the world retail trade for more than 13 years with the international one (the Maghreb, the Pacific, Hong-Kong, overseas departments)
Specialized in the development of the business unit strategy in the developing countries as well as in the developed ones, I’m endowed with a solid experience with big international groups as well as with family and private ones for which I functioned in the joint-venture organization. Being pragmatic, I’m gifted with a sense of the result which has always enabled me to acquire along with my different branches direction records on the commercial level as well as on the result ones.The various stores networks of which I had the responsibility throughout my career are variable sizes (of 300 to 10.000m ²). In complement to direct the exploitation of these stores, I have been in charge of the expansion (Hypermarket, Cash & Carry, Supermarket and convenience stores); I carry out research of sites, market research, the viability studies, the business plan as well as the banking files.
Fabrice Noel
Director of Operations
La Marsa - Tunisia
| English | French |
Since 2002: UHD/CARREFOUR GROUP |
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Director of Operations & Development
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Aug. 2002 TO DATE: ULYSSE HYPER DISTRIBUTION (Carrefour Affiliate),Tunisia
Setting up its first Carrefour Hypermarket, UHD, a subsidiary of the UTIC group, which began distribution in April 2001. Today it has a network of 45 supermarkets, 2 warehouses, and integrated logistics. (1,700 employees, €170m turnover) DIRECTOR OF OPERATIONS & DEVELOPMENT Implementing strategy passed by the board Defining marketing strategy formats Definition and evolution of the marketing policy of the sign (mix product, price, promotion, sale, merchandising, concept store, operational marketing). Drafting and implementing business plans (repurchasing, new outlets) Starting up trial stores (training, workforce development) Providing operational assistance for the new store openings. Providing proper inventory controls, maintain appropriate stock levels. Developing and maintain systems and standards to achieve best operational practices. Reorganization and setting in adequacy of logistics with the development. Implementing HR policy, Recruiting expatriate and local executives Finding sites for new project development Defining the potential turnover, Doing the profitable study and the Business plan Doing the economic and environmental impact feasibility studies On-site implementation of hypermarkets, supermarkets, layouts, furnishing Implementing store design, layout and building site monitoring Participating in design of shopping center plans Participating in drafting contracts between developers and corporate brands |
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1999 - 2002 : WAN GROUP |
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Director of Operations
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July 1999–Apr. 2002: WAN GROUP (Carrefour Affiliate), French Polynesia
Comprising 2 hypermarkets, 6 supermarkets, a logistic platform, 2 multimedia stores. (700 associates, €180m euros, PBT up 77%) Aug. 2000–Apr. 2002: DIRECTOR OF OPERATIONS, Mass Distribution Branch Defining general policy of the mass distribution branch Starting up supermarket support unit (marketing, purchasing) Setting up a logistics dispatch platform (fresh, dry goods) Setting up Asia and US sourcing (fresh produce, dry goods, non-foodstuffs) Negotiating sea and air freight (shippers and air company, 1,200 TC per year) Setting up full cargo supplies from New Zealand Starting up HR group unit (defining training needs, defining social policies) Negotiating salaries with representatives Defining branch budgets Group representative at Polynesian government level Drafting franchise contracts with Carrefour S.A. Developing master franchise in the Pacific Region July 1999–July 2000: HYPERMARKET MANAGER, Carrefour Punaauia, TAHITI Hypermarket (5,000m²), 350 employees Increase of sales turnover + 37%,Result before tax +56% Refurbishing and enlarging store Setting up a multimedia store Implementing and following up a training plan Adapting sales and accounting margins Organizing collections in Asia President of works committee |
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Sector: Retail
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1998 - 1999 : CARREFOUR S.A. HONG KONG |
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COUNTRY SALES DIRECTOR
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June 1998–July 1999: CARREFOUR S.A.
Dec. 1998–July 1999: HONG KONG SALES MANAGER Facing for a park of 4 hypermarkets Foodstuffs merchandising and marketing Convenience product purchasing (negotiating, sourcing, establishing the best price) Responsible for food mark-up Store team training Implementing automatic orders at country level June 1998–Nov. 1998: HYPERMARKET MANAGER, Carrefour Tsuen-Wan, HONG KONG Hypermarket (6,000m²), 300 employees Sourcing fruit and vegetables from southern China Pricing policy Communication strategy Store team training Store merchandising |
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Sector: Retail
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1994 - 1998 : CAILLE & HAYOT GROUP |
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HYPERMARKET STORE MANAGER
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Jan. 1994–Apr. 1998: CAILLE/HAYOT GROUP–(Carrefour Affiliate), West Indies/Indian Ocean
June 1996–Apr. 1998: HYPERMARKET MANAGER, Carrefour Dillon, MARTINIQUE Hypermarket (4,500m²), (200 employees, €75m turnover) turnover + 31%, losses of the company sponged, €3m euros. Refurbishing and enlarging store Adapting store outlay Restoring profitability Defining business policy Training teams Official Annual Negotiations [NAO] Jan. 1994–May 1996: HYPERMARKET MANAGER, Carrefour St. Denis, REUNION Hypermarket (5,500m²), (300 employees, €110m turnover) Increase of sales turnover + 36%, Result before tax + €1,5m. (€5,2m) |
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Sector: Retail
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1988 - 1994 : AUCHAN GROUP |
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HEAD OF FRESH AND NON FOOD PRODUCTS
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Oct. 1988–Jan. 1994: GROUPE AUCHAN, Bordeaux
1992-1994: HEAD OF FRESH PRODUCTS, Bouliac Hypermarket (6,000m²) 1989-1992: HEAD OF DOMESTIC APPLIANCES, Mériadeck Hypermarket (9,000m²) 1988-1989: HEAD OF POULTRY DELICATESSEN, Mériadeck Hypermarket (9,000m²) |
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Sector: Retail
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Hobbies |
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Swimming, Basketball, Tennis, Travel
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