21 contacts
I am in charge of Media at Kraft Biscuits Europe. My role is to support local entities with regards to their media and investments. My main role is to optimized their investment and have the best ROI . I have several years of experience in communication and media in agencies,Media owners and client side where my scope of activity was including strategy, planing, management, purchase. I am specialized in cross markets projects and international coordination with more than 14 years of experience.
I have been working on different sectors such as Retail, sports goods, luxury, automotive, FMCG.
I have spend my entire life living in different countries and therefore, I have the capabilities to adapt myself to situation.
Fabien Petit
Category Sourcing Manager, Kraft Bisuits Europe
Saint germain en laye, France
Fabien Petit | English | French |
Schools attended |
Ecole des Cadres (Option Marketing) |
Université Montpellier 1 (Faculté des Sciences-Economiques) |
Since 2008: Kraft Bisuits Europe |
Category Sourcing Manager
| |
European media management Leader in media negotiation with media owners and agencies for France and Europe. Coordination of local entities Key contact of Kraft Food Europe on the European media investments Media Network and agencies management accross Europe. European media investment optimization | |
Industry: Consumer Goods |
Since 2006: Accenture |
Manager
| |
Worldwide global account Director – Manager – Retail, FMCG, Luxury, Cosmetic Team of 12 people - Maximizing the value delivered by the media and marketing investment of key accounts. - Key accounts management, development. - Responsibility of P&L for each client with sustained revenue and margin growth targets - New business development (local and international) | |
Industry: Consulting and Services |
2006 - 2008 : Accenture |
Global Account Director - Manager
| |
Worldwide global account Director – Manager – Retail, FMCG, Luxury, Cosmetic Team of 12 people - Maximizing the value delivered by the media and marketing investment of key accounts. - Key accounts management, development. - Responsibility of P&L for each client with sustained revenue and margin growth targets - New business development (local and international) | |
Industry: Consulting and Services |
1998 - 2003 : Cartier |
International Media Director
| |
Department creation Management of the worldwide advertising strategy consistency. Strategic Activities: - Definition of the Worldwide advertising strategy and development of the worldwide communication strategy.– 5% premium positioning in 1999 => 40% in 2001. - Management of the worldwide media buying centralisation for Cartier/Richemont – 35 agencies in 1999 => 5 agencies in 2002. - Management of the worldwide advertising communication for Cartier (35 countries). - Management of the operational communication. - Subsidiary audit for communication / operational marketing. - Development of synergies between communication disciplines. - Finance follow up of communication budgets. - Development of communication analysis / operational marketing analysis, competitive analysis. - International multi-media campaign management. Technical Activities: - Development of media coordination software (for central office and local offices). Homogeneity objectives, reliability and adaptability objectives in the advertising management, indicators boards. - Guide Development. - Data base “image-product” management (picture library). - Optimization of flow between central departments. | |
Industry: Luxury Goods and Cosmetics |
1995 - 1998 : Initiative media |
International account manager
| |
adidas advertising communication management in Europe, Asia, South America . Management of different accounts for France (MCA, SEGA, Converse). Activities: - Definition of the International advertising strategy. - International coordination manager. - Competitive analysis development. - Strategic planning. - International multi-media campaigns management | |
Industry: Marketing and Advertisement |
Interests |
My main hobbies are sports such as surfing, funboard, skiing, tennis and travel around the worl to discover new culture and places. |
