Fabien Conreaux

District Manager Parts & Service since October 2008.
Part of the Aftersales field team for the Opel brand.
In charge of Opel Authorized Repairer in an area.
- Promote Service sales programs in the network
- Work on local sales and marketing actions to raise customer entries in the workshops
- Ensure Authorized Repairers commitment to Opel France promotional campaigns
- Help repairers to improve overall Service quality and raise customer loyalty (training, tools, HR, ...)

Industry: Cars - Motorbikes

Part of the marketing team of GM Europe Aftersales.
Focus on the "retail" customers (no fleet, no IMTs...).

- European implementation of a major Retention Program in the Opel network
- Defining, together with product management team, improvements in the parts portfolio to create good packages to the end-customer
- Creating specific european seasonal campaign
- Leveraging the multi-brand strategy by looking for synergies between the GM Europe brands (Opel/Saab/Chevrolet)in the aftersales marketing programs

Industry: Cars - Motorbikes

- develop marketing programs and communication to promote Saab Parts and Service
- implement service and loyalty programs to attract and retain Saab owners in the Saab service network
- Support the markets with marketing information and marketing bulletins
- Define Aftersales requirements in commercial training
- Define Saab Global Aftersales input into marketing plans

Industry: Automobile

- definition and implementation of yearly marketing plan
- elaboration of dealers objectives and follow-up of the national budget
- launch of promotional actions
- enlargement of local suppliers offer to ensure dealer loyalty (tyres, paints…)
- local implementation of the global CRM strategy
- new car launch: provide adapted accessory offer to French market

Industry: Automobile

Several Internships :
- Assistant to the Parts & Accessories Managers for Opel & Saab
- Marketing Assistant - Sales Promotion / Yacco
- Assistant to the Parts & Accessories Manager / Saab France
- Assistant to the Product Manager / Yacco
- Assistant to the Press and Public Relation Manager / Formula Palmer Audi