Fabien Castan

Marketing and Communication Consultant, Specialized in Mobile Marketing

Noé, France

Fabien Castan

English | French

With a strong marketing and new media experience in the fashion, music, video games, board sports, Internet and mobile phone industries, my various responsibilities gave me during the last 10 years an extensive knowledge of Youth Targets, as well as the skills required to define and manage marketing and communication plans.

MARKETING
* Definition and management of marketing and communication plans : market study, strategy, budgets, product mix, control of the manufacturing process, media and off media planning, partnerships.
* Deep understanding of the 15-25 year-old market.
* Comfortable with dealing at an international level.

MULTIMEDIA
* Definition and management of multimedia projects.
* Specialized in Mobile Marketing.

Schools attended

Koffi HOUNNOU (Concepteur et réalisateur Multimédia)

ESC Nice (CERAM Sophia Antipolis)

Since 2007: Black iJack Communication

	Founder and Managing Director
	* Black iJack Communication is a Marketing Agency Specialist in Youth Targets, Customer Acquisition and Loyalty. * Our New Media and Mobile Marketing solutions help brands, media and mobile operators to : - Surprise and fidelize their target - Jump at new communication opportunities - Look for more interactivity with their target - Monitor their return on investment - Drive customers into points of sales References on www.blackijack.fr
	Sector: Marketing and Advertisement

2004 - 2006 : Atchik-Realtime

	Brands and Media Product Manager
	* Defined a range of Value Added Services for mobile phones (SMS, MMS, Wap, i-mode, audiotel, Internet). * Prospected brands and media ; settled marketing partnerships on Orange France chat service (1M subscribers). Results : definition and launch of a unique and international ethnical dating service.
	Sector: Telecom - Internet Products and Services

2000 - 2002 : Wanadoo / RidingZone

	Marketing and Communication Manager
	* Defined and managed the marketing / communication plan of www.ridingzone.com, specialized in board sports, for France, Spain and England. * Managed the on and off line media planning ; managed the creation, advertising and PR agencies. * Negotiated partnerships with sports events ; defined and managed dedicated web sites (content, updating). * Negotiated sponsoring contracts with sportsmen and managed them. Results : 0,8 M€ of ads tradings with partners (including the snowboard, surf, windsurf et skate federations).
	Sector: Internet

1999 - 2000 : Canal+ Multimédia

	Senior Product Manager
	* Was in charge of the multimedia catalogue for PC and consoles (Les Guignols, Cinémascope, Versailles, etc.). * Defined and managed the marketing / communication plan for France, Spain and Italy. * Managed the range plan from definition to commercialization (product mix, manufacturing process and delivery). * Managed the sales support (Infogrames) ; trained to products, presented them, managed the trade marketing. Result : creation and management of sport, humour and movie ranges.
	Sector: Software publishers

1998 - 1999 : Sony Playstation / Psygnosis

	Product Manager
	* Was in charge of a Playstation video game range (G-Police, Kingsley, Psybadeck, etc.). * Defined and managed the marketing / communication plan ; reported to the head-office (Liverpool, GB). * Managed the range plan from definition to commercialization (product mix, manufacturing process and delivery). Result : creation and management of a video game range for children.
	Sector: Software publishers

1996 - 1997 : Virgin Music / Labels

	Product Manager Assistant
	* Was in charge of the "techno music" catalogue (Daft Punk, Chemical Brothers, Asian Dub Foundation, etc.). Results : best market sales with the Daft Punk's album (2 million units in the world, 30% in France).
	Sector: Music

Interests

* Sport : active sportsman (board sports, running, mountain-bike, Kung-Fu Wing-Chun, Brazilian Jiu-Jitsu).
* Music : rap U.S., international pop/rock.
* New Media : technophile ; fond of New Information and Communication Technologies.

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