Erik Larsson

VP, Marketing, Qosmos

Paris, France

Erik Larsson

English | French

Summary

Multi-cultural marketing executive in IT/Telecom with a successful track record of supporting sales teams to exceed their targets. Expert knowledge of leading-edge marketing methods for the high tech industry.

Perfectly fluent in French, English and Swedish.

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Core Skills

Product & Solutions Marketing
- Support of direct sales force and distributors: sales argumentation, product expertise, vertical market solutions, market trends, competitive tactics
- Creation of sales material: presentations, brochures, sales guides, White Papers, Web sites
- Use of leading-edge marketing methods: Technology Adoption Life Cycle, Value Disciplines, Marketing Dashboards

Marketing Communications
- Frequent speaker at industry events and author of numerous articles
- Public Relations: coordination of PR agencies, journalist interviews, industry analyst relations
- Sales lead generation campaigns and direct marketing (direct mail, telephone, print, email, Web)
- Trade shows, sponsorships, distributor & customer events

Management
- Building and leading international marketing and communication teams
- Optimizing marketing activities: between countries, with partners, with distributors

Since 2008: Qosmos

	VP, Marketing
	- Responsible for driving all aspects of marketing, including company positioning, product marketing, communications and branding.
	Industry: Software publishers

2005 - 2008 : Comverse

	VP Marketing
	- Responsible for strategic marketing, solutions marketing and marketing communications at Netcentrex Converged IP Communications
	Industry: Software publishers

2002 - 2005 : Martenhus Marketing Consultants

	Partner
	- Created and implemented marketing initiatives for both early-stage and established high-tech companies. - Developed and delivered customized training programs for marketing executives at high-tech companies.
	Industry: Marketing and Advertisement

2000 - 2002 : Level 3

	VP Marketing
	- Responsible for the marketing strategy in Europe: objectives, positioning, marketing mix. - Development and implementation of marketing programs: brand management, advertising, PR, analyst relations, sales lead generation, product marketing.
	Industry: Internet

1992 - 2000 : Nortel

	Marketing Director
	Worked in several international marketing roles: product marketing, solutions marketing, country marketing. The last position included marketing responsibility for enterprise voice and data products across EMEA.
	Industry: Telecom - Internet Products and Services

Interests

Wine, cooking, travel, investing

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