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Eric LALARDIE

Sales and Business Development director EMEAI, ARM

Plaisir - France

 HomeUnited StatesEric LALARDIE

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Seasoned professional with a solid experience in sales management at Intel Corporation and now ARM Limited, two of the most successful companies in their respective domains.

I successfully achieved to over achieve EMEAI quarterly sales target in various domains like IP sales, Component sales, Development Systems or System sales.

I had been driving the creation of offices in several countries, hiring people, managing and motivate teams across several countries by defining the right strategies and demonstrating leadership.

Specialties:
Sales and Business development accross Europe related to the electronic industry, and currently in the Intellectual Property arena.

Schools attended

INSEAD (INSEAD)
Université Toulouse 3 Paul Sabatier (IUT - Institut Universitaire de Technologie)

Since 1998: ARM Ltd

Director E.ME.A.I. Regional Sales & Business Development
Director E.ME.A.I. Regional Sales & Business Development at ARM
(Public Company; 1001-5000 employees; arm (LSE); Semiconductors industry)

February 1998 – Present (9 years 8 months)

Creation of the South Europe Sales Operation back in 98.

Since, i drive sales and business development across EMEA & India leveraging on a team of professional located over Europe and engaging with companies ranging from multinational to start-ups.
Our focus is in on Intellectual properties such as Processor and DSP cores, System Bus IPs, Physical IPs, ESL & Development Systems at key silicon vendors, fabless and OEMs.

I had been involved in the set up of offices, acquisitions, the definition and the management of a distribution network, ...
Sector: Electronics and microelectronics

1986 - 1098 : Intel Corp.

FSE - FAE
FSE and FAE at Intel Corp.
(Public Company; 10,001 or more employees; Semiconductors industry)

1986 – 1998 (12 years)

At Intel I moved from a technical position to a sales position over the period.
I started as a customer training engineer on complex Intel and Microsoft products. Then leveraging on this technical expertise I moved into a pre sales activity as an FAE supporting big accounts like Nortel, Alcatel, Sagem ….
I spend a couple of year managing a system distributor before taking the responsibility of the French and Spanish distribution network.
I moved into a sales position after a couple of years supporting telecom and automotive accounts in Western Europe.
I had been exposing to the sale of the whole Intel product portfolio from the CPU to MCU, from memories to complex real time system systems or PC motherboards’.
Sector: Electronics and microelectronics

Interests

Family, jogging, biking, own a flying license

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