Eric GUILLOUX

Sector: DIY - Gardening - Decoration - Furnishing

1 - Develop and apply a category management strategy for : LECLERC / INTERMARCHE / SYSTEME U / MONOPRIX / GALERIES LAFAYETTES
- Analyzed the category leverage (assortment, merchandising, promotions)
- Defined and recommended the best assortment and merchandising process
- Developed specific promotions for trades
- Negotiated the assortment, merchandising strategy and promotions with the trades in charge
- Achieved and presented the market reviews
- Presented the promotionnal policy in national meetings

2 - Created analytical reporting tools and sales materials
- Developed reporting on market business (nielsen) and market monitoring
- Created sales materials : salesfolders, salesforce promotion and market booklets
- Budget management : 570 K€ per year

Sector: Industry

1 - Develop and apply the area merchandising policy for « Bread and Viennese »
- Negotiated with the regional central buying offices : SU, Coop d’Alsace, Match, Scapest, Scapalsace
- Recommended assortment and conducted merchandising plans for these CBOs

2 - Manage the 8 area salesmen
- Supervized and trained on sales and merchandising technics
- Motived and defined new sales and merchandising objectives
- Reported results follow-up

Sector: Industry

1 - Apply the national sales and merchandising policy
2 - Manage the central buying offices (SCAPEST, LOGIDIS)
- Optimized agreement and negotiated sales with 43 Hypermarkets and 119 Supermarkets
- 1999 sales results : 143 / target : 100
- Created a regional news-sheet

Sector: Industry