Eric BRISARD

I am accountable for shaping the marketing strategies for all businesses within BP France : Retail, Commercial Transport via Routex Cards, Heating Oil Resellers with BPSuperfioul, Bitumen, while supporting longer term strategies around step – up of marketing capabilities.

Sector: Petroleum (production - distribution)

Support the GVP in day to day activities

Key tasks and achievements :
Co-ordinate pre-reads, briefings, walk-in packs and other communications materials; Prepare for quarterly performance reviews, build plans and establish financial forecasts
Provide ad-hoc analysis and strong linkages across businesses to support the Chief Financial Officer's agenda. Lead and or participate in ad hoc projects - on occasions with limited direction
Manage the approval process for financial commitments greater than $50m within R&M
Co-ordinated the re-write of BP’s governance and management framework

Sector: Petroleum - Exploration - Production - Refining

Expert in Marketing Planning and Performance at Group level
Build capabilities in the areas of Marketing Strategy, Planning and Performance

Sector: Petroleum (production - distribution)

Responsible for 130 directly Company operated retail outlets in Central UK :
Fuel volume 1 bn litres, Non Fuel sales £90m, Budgets : Costs £15m, Capex £250k
Led a team of 10 Territory Managers, 130 Site managers, 1200 site staff
Member of the Retail UK Leadership team

Sector: Petroleum (production - distribution)

Responsible for the prime income stream of Retail France and Fuels Pricing strategy
Portfolio of 650 sites (all channels of trade) : 2 billion litres, 170m € Gross margin. Daily optimisation of fuel volume-margin mix. Transition to €uro pump prices early 2002
Led a team of 3 Pricing analysts. Member of the Retail France Leadership team

Sector: Petroleum (production - distribution)