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CRM projects can have dramatic impacts on these business elements : IT and change, processes and BI, marketing and sales.
The technical and functional diversity of this job excites me because I see many different sectors and jobs while staying in touch with the marketing and new technologies.
In September 2007, I arrived at Logica, which allows me to expand my knowledge of CRM solutions and to provide assistance to project managers. This new experience is a follow-up to nearly 4 years of consulting / project management for the publisher Coheris. I had acquired on the ground technical skills needed to manage a CRM project from the beginning to the end.
The topic of my Master's thesis in CRM was "how to improve relationships with mature customers while offering services". Since summer 2007, I publish notes on my blog about CRM dedicated to the Mature Market.
Eric BLANCHE
CRM Senior Consultant, Logica
Paris, France
Eric BLANCHE | English | French |
Schools attended |
Since 2007: Unilog LogicaCMG |
CRM Consultant
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- Chef de projet CRM - Chef de projet Offshore avec Logica Bengalore - Business Team Leader sur l'offre Dynamics CRm de Microsoft (depuis Mai 2008) : chargé de construire l'équipe et de développer l'offre. | |
Sector: Computer services |
2003 - 2007 : Coheris |
CRM Consultant
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Coheris publishes CRM software for Windows and Web environment (Java, J2EE) as well as a powerful BI tool. I was mainly responsible as a Consultant or a Project Manager for : writing functional and technical specifications setting up and customizing the application full integration with the legacy system administrator and user training Sectors I best know are the following : banking / insurance civil services | |
Sector: Software publishers |
2003 : CCI de Rennes |
CRM Consultant
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5 months in house training for the Masters degree. The Chamber of Commerce had been working on a CRM project for 2 years with Coheris. My objective was to help them to achieve their project : updating functional specifications setting up the application | |
Sector: Regional and local government |
1998 - 2002 : Relais du Bois Saint Georges |
Sales Manager
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Relais du Bois Saint Georges is a 4-star Hotel, recommended by the Michelin guide, 40 employees. The objective was to develop the company without an advertising budget. I emphasized the quality of service, references and attention paid to customers complaints and suggestions in order to develop customers loyalty : upgrading the sales process with a new website creating new services : bistrot de luxe, wine cellar, seminars with partners in the city centre updating tariffs : 3 news deals for salespeople, new wine list. I also participated in the management of this company: staff management (recruitment, evaluation ) at the same time, treasurer of the Tourist Information Office in 2002, member of the Spirit of Poitou-Charentes network, member of the Tourism Committee of the Chamber of Commerce | |
Sector: Hotel and restaurants |
1996 - 1998 : CNED - Direction Générale |
Marketing Research Manager
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CNED is a public company for Distance Learning. When I arrived, a new team of 5 investigators had just been created and a 90 000 euros budget had just been granted to the Marketing and Sales Department. Step by step, I was responsible for : managing and training the new team building the way of doing the marketing studies using the budget to pay for in-depth studies by marketing companies Results were : the segmentation of the customers marketing research evaluating the real impact of the marketing campaigns and the level of the customers satisfaction dashboards of the Call Centre marketing studies for new training products | |
Sector: Teaching |
