Emilie QUELLEC

V.I.E : Marketing and External Communication project Manager within the Societe Generale ExpressBank in Sofia (Bulgaria)

-Launching of the new brand positionning of the Bank “We succeed together” and of the corresponding communication strategy
- Formalization of current commercial actions (meeting days, anniversary, opening of new office, traffic game, etc.) and development of new communication tools through the network in the frame of the new brand positionning
- Development of the new SGEB’s website and follow up of the project : www.sgeb.bg
- Development and setting-up of the new merchandising policy trough the network
- BTL activities: Organisation of events as “HeadQuarters Opening Ceremony” in Sofia, “Head Office Meeeting”, fairs and exhibitions, etc.
- Daily contact and communication with advertising agency: media plan, briefs, PR, etc.
- Creation of strategic report: marketing and sales activities evaluation, competition newsletter, commercial actions monitoring, etc.
- Market research (loyalty report, satisfaction survey, etc.)

Sector: Finance

This position involved in:

- Management of product’s evolutions and of commercial ranges on international level
- Daily interface with area’s managers and manufacturing units
- Reorganization and Management of the Intranet 607 and recommendations to improve 607's website
- Update and analyzis of commercials results for decision-making, competition surveillance with Marketing boards
- Participation in a new car's project : market research, competition's offer, target group
- Realization of many and various surveys on the automobile mass affluent segment

Sector: Automobile

Consulting firm in Nutrition applied to R&D, Marketing and Communication (Paris, one year)
Clients: Nestlé, Danone, Kraft Foods, Pepsico, Unilever Besfoods, Bongrain, Bel Group, etc.

In Strategic Marketing, this placement involved in:

-Definition of a nutritional strategic framework for Brands: Clear and competitive nutritional brand vision and brand mission, Segmentation keys, Specific nutritional territory, Nutritional positioning, points of differences versus competitors
-Reflection and summary of nutritional concept board (insight/core promise/reason to believe)
-Reflection and creation of nutrition claims or baseline
-Definition of a nutrition communication strategy adapted to Brand objectives

In Operational Marketing, this placement involved in:

-Follow-up on operations and Coordination with external partners and customers
-Nutrition surveillance of new products: their nutritional values and their communication (claims, positioning …)
-Commercial canvassing: mailing and phoning.

Sector: Consumer Goods