| Senior manager with 15 years experience in marketing, strategy and market management for international B2B companies.
·Extensive experience analysing markets and identifying business opportunities (SWOT analysis, 4-Ps, forecasting, market research) ·Marketing management (events management, web marketing, sales collaterals, newsletters, direct mails, e-mailings) ·Go-to-market, channel-mix, channel remuneration, lead generation ·International experience, working with EU, US and Asia ·People management (direct reports and virtual teams) ·Quadrilingual French, Italian, English & Dutch |