Elise PERL

Regional manager EMEA ITR

Short, medium term strategy by customer
Identify and recommend new opportunities in the market place and follow up with Marketing team on new projects
Ensure execution and follow-through of activities in annual plan in within the region
Transversal management with key account
Align and maintain tactical and strategic pricing that optimises both short-term profit and long-term margin enhancement
Analyse and report consumer, category, customer and market trends
Ensure completion annual and strategic planning for the territory
Ensure completion of accurate forecasting by month for a 2 years period
Keep close control over marketing spend and other costs
Complete business follow-up procedures

(See Kraft Foods job description too)

Key account manager

Seeking for new customers in Europe in Fashion and beauty
Company briefing
Following up with creative department of new campaigns
Management of a visual project (Press, POS material) from scratch to production

Sector: Communication and Media

Regional sales and merchandising manager ITR

Seeking for new customers
Building relation ship with existing customers from top management to staff
Day to Day current relationship with clients
Training sessions for major clients
Implement a sales data basis for the region
Collecting and compiling sales data
Preparing reports on sales, promotional initiatives, and trend results
Negotiating full year program: assortment, prices positioning, promo plan
Managing Profit and Loss
Operational and Trade Marketing
Implementing and managing incentives and in store actions
Merchandising (Toblerone and Milka TFWE winners from 2000 to 2003)
Administrative duties (travels, reporting...)
50% traveling