Delphine SERRES

•Working on new cars launches: Product features, positioning, pricing, communication, training, CRM actions, finance.
•In charge of sales reports, competitor’s analysis, market performance, product specification and price positioning studies.
•Coordinate communication supports: brochure, price guide, leaflet, website
•Realised sales and offer take up forecasts
•In charge of defining price positioning for new models or versions :price positioning, financial impact, equipment comparison, pricing proposal
•Analysed the financial customer offers : Hire purchase, Cash back, Personal contract Hire
•In charge of publishing products information and urgent information on the Intranet

In my current role, I have had the opportunity to be implicated in all aspects of Marketing such as product, pricing, communication and financial offers.

Sector: Automobile

•Developed the customer management
•Achieve the targets
•Realised a daily sales reports for the Head Office

During this experience, I learned the importance of the customer service within a Luxury Shop and how to comply with customer’s expectations.

Sector: Retail

I was in charge of developping a new uniforms’ collection for 5000 sellers, labelled Jean Charles de Castelbajac (Fashion Designer)
•Coordinated the different departments involved in the project
•Defined the project’s objectives and planning
•Improved ordering website in relation with the Back Office
•Market research : realised quantitative study
•Realised press releases while coordination with the P.R. department
•Developed new selling tools and services dedicated to the Network : Hotline; Ordering web site; news letter

This project allowed me to liaise with different actors such as Designers and manufacturers within a leading telecommunications company. This project had for objective to improve SFR’s Brand image. Managerial qualities and organisational skills were the two factors that helped me to fulfil a constructive project.

Sector: Telecom Operators

Organised a Financial event between investors and groundbreaking companies
•Defined the events’ objectives and planning
•Realised mailing; press releases; surveys and descriptions
•Negotiated fares with the communication support providers
•Other mission : realised a market analysis of newsletter and pop-up package on line

Working for a small organisation gave the opportunity to be a part of a decisional process and allowed me to take supervising and management responsibilities.
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Sector: Shows - Congresses - Expos

•Organised the Societe Generale stand at a real estate fair
•Negotiated fares with the communication support providers
•Participated to commercial prospecting to develop customer loyalty
•Telemarketing action plan
•Developed commercial transactions for two branches

During this experience, I have been carrying out direct marketing incentives as well as developing a stand for a Regional Fair. This placement allowed me to discover the banking sector within a leading company.

Sector: Banking

•Realised products catalogue
•Improved products’ descriptions for brochures and leaflets

Working for this company gave me this opportunity to discover the Marketing in the pharmaceutics sector.

Sector: Health Care and pharmaceutical