Debora Wurm

Worldwide leader in the ophthalmic optical products
· Assisted mainly in a consumer approach project including the worldwide business subsidiaries by working in cooperation with the communication agency on promotional tools for the ECPs (Optometrists and Opticians), resulting in a general agreement of all the subsidiaries to implement the segmentation project in their country.
· Analysed Essilor products’ market share by region (USA, Latin America, Asia, Europe) thus, helping the business to have a better understanding of the market and see the impact of competitors’ products.
· Researched, analysed and communicated news about Essilor’s major competitor from internal and external sources to fully understand competitor’s strategy for the business to take further actions to improve market shares.

Sector: Optical equipment

Wholesale tour operator specializing in travel to the United States, Canada and selected Caribbean Islands)

· Improved communication and negotiation skills by dealing closely with suppliers to get the lowest hotel and transportation prices, thus decreasing the business costs.
· Organized travels in the US and Canada by setting up detailed action plans, thus improving customer satisfaction and loyalty.

Sector: Tourism

Top French bank with a presence internationally

· Created promotional materials for retail banks of Lyon, thus increasing current account openings dramatically.
· Organized events as grand opening of 2 retail banks, thus improving the frequency rate.
· Followed monthly production of every retail bank Société Générale of Lyon and created tools to help consultants achieve their objectives (e.g. redaction of a document that summarized all the different products and their benefits)

Sector: Banking