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David HIEN

Business Development Manager

Dallas - United States

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Schools attended

ISEN (Telecommunications)
KCL (Telecommunications)

Since 2007: Texas Instruments

3G/4G Business Development Manager
Sector: Electronics and microelectronics

Since 2006: AT4 wireless

International Sales Manager
• Developing the sales activities with customers outside Spain
• Promotion of our laboratory for testing products based on the technologies 2G, 3G, Bluetooth, WiFi, WiMAX, RFID...
• Commercial, marketing and technical discussions with OEMs, module integrators, SC vendors and other test houses
Sector: Electronics and microelectronics

2004 - 2006 : Texas Instruments Taiwan

Customer Program Management / Business Development
Based in Taiwan - in the Wireless Terminal BU (2.5G Chipset)
Support of main ODMs (and their OEM customer) in terms of project management and business development
Works w/ local engineering support team (HW & SW) and w/ remote R&D sites
co-work w/ sales (on-site + remote) & marketing
Increased implication in commercial & technical discussions (internal & w/ Customer on a worldwide level)
Sector: Electronics and microelectronics

2002 - 2004 : Texas Instruments France

Business Developement Europe
• Focus on European ODMs & Design Houses & 2 other customers among top-five mobile phone manufacturers
• Commercial & technical follow-up in multi-cultural environment (Europe/Asia/USA)
Based in Nice, France
Sector: Electronics and microelectronics

2002 - 2003 : Texas Instruments Denmark

Purchaser
Aalborg, DENMARK
2.5G Chipset Business Unit
• New reference designs (including mechanical parts)
• Development of a Third Party Network for the mechanical parts
Sector: Electronics and microelectronics

2002 : Texas Instruments Germany

Product Marketing Engineer
Freising, GERMANY
Wireless Infrastructure Business Unit
• WIBU Strategic Marketing (TAM, market shares, EDGE development monitoring)
Sector: Electronics and microelectronics

2001 - 2002 : Texas Instruments Sweden

DSP Technical Sales Engineer
Stockholm, SWEDEN
Mass Market Team
• Support for distributors
• Field sales support to companies and Universities
Sector: Electronics and microelectronics

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Interests

mountain bike, cinema

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