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Daphné Marciel

London - United Kingdom

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  English   |   French
I have over 7 years' experience in Financial Services at a pan-European level, and Strategy has always been a key element in my roles.
In my first work experience I was in charge of developing and managing consumer surveys to identify the strengths and weaknesses of products, services and communication strategies, as well as new opportunities of development, and to make recommendations for action.
In my second position as Shareholder Relations Manager I developed the company's communications strategy towards shareholders and successfully identified and implemented new ways to improve loyalty. I was also in charge of communicating the corporate results and strategy to shareholders through newsletters and information meetings.
In my current role at Advent, I work closely with Management to develop an events programme in line with the organisation's strategy on key markets, and to convey the corporate message in the most efficient way, thus proving a strong support in achieving corporate goals.
In a future role, I would like to join a Corporate Strategy team. With my business knowledge and skills set, I am confident that I can contribute positively to a company in this kind of role. I have multinational experiences, having worked for American and European companies in both a domestic and international capacity. I am an internationally experienced manager, with a proven record of achievement in strategy, business development, and client and shareholder retention in the Financial Services arena.

A former student at

 HEC
 Intégrale (Prépa HEC)
 Lycée Jean de La Fontaine (Mention Bien (Honourable))

Since 2006: Advent Software

Events Manager, EMEA
Advent Software provides solutions to investment professionals (portfolio management, CRM, accounting solutions, trading).
Within Advent, I
• Work with management to put together the company’s events strategy for positioning and increasing brand awareness for Advent in EMEA.
• Define and manage the programme and budget for events.
• Research relevant industry events & project manage Advent’s participation (Hedgestock, Fund Forum Monaco, Finance Forum Zurich, MEFTEC Bahrain).
• Engage external speakers, manage the budget, staff resourcing, and logistics for Advent road shows. The road shows aim to communicate Advent’s position at the leading edge of industry trends.
• Am responsible for the two main annual corporate events: the Client Conference with 200 delegates and the staff seminar with 80 delegates. Work with Advent’s global executive management and EMEA management to define the objectives and the theme, plan the programme, manage communication and act as the primary liaison.
Sector: Financial Services

2003 - 2005 : Societe Generale

Shareholder Relationship Manager
• Defined, developed and project managed the communication strategy to the French individual shareholders: organised information meetings for 300 to 1,500 shareholders, cultural events to reinforce shareholder loyalty and Advisory Board meetings; edited newsletters and website.
• Researched and wrote presentations for the Group Chairman, CEO and other key speakers on Group results and strategy; occasionally delivered these speeches to audiences of 300-500.
• Researched and chose topics, led workshops and managed communications with the Shareholders’ Advisory Board. Topics discussed included Société Générale’s communication on IFRS and improving the Annual Report for individual shareholders.
• Managed the writing and editing of two shareholder newsletters and the website, including researching topics.
Sector: Financial Services

2000 - 2003 : Societe Generale

Consumer Survey Officer
Designed and conducted qualitative and quantitative surveys, first for Marketing in the French Retail Banking Division, and later for the Communications Department at Group level, including client and employee surveys on brand positioning, communication strategies and a number of products, services and websites.
Sector: Financial Services

Hobbies

Travelling, tennis, painting, literature.
Member of Amnesty International.