Cyril GAITTE

Criteo is the leading expert in real-time personalized recommendation solutions. We provide 5 million recommendations per day to more than 2,000 websites

Our technology will help you to:

- Boost your unit margins and upsell revenues by 30%
- Increase your ad click-through and conversion rates by up to 50%
- Dramatically enhance your online customer experience
- Faithfull your users up to 60% retention rate

Criteo simply delivers the best products to your user, using the long tail to improve your margins and maximise user satisfaction.


My Job @ Criteo
Develop the commercial portfolio of Criteo

• Rise of customers' problematics and definition of the Criteo solution
- Project management
- Business intelligence
• Technical advices
• Set up of strategic partnerships

Sector: Multimedia - Internet

Partly responsible for the direct marketing program and GPS launches

• Direct Marketing: In charge of the “Palm Connection” program (1 million e-mails - 11 countries)
- Increase of the traffic and sales by strategic messaging, promotions and partnerships

• Product Marketing: Launch of 5 GPS solutions
- Direct liaise with the agencies, price negotiation
- Strategic positioning, packaging, marcom and advertising

• Event: Organisation of the 3GSM World Congress event (50 000 visitors)
- Rise of a 150 K€ budget. Partly responsible for the interior environment of the Palm pavilion

Sector: High Tech

In charge of the brand strategy of ten international brands

• Analyses and studies: Analyse of their positioning problematic

• Consulting thanks to panels, Market research, expertise and intuition

• Strategic Marketing: Synthesis and reflection on the solutions
- Both Informal reporting and oral presentation of the decisions to our customers

Sector: Marketing and Advertisement

Responsible of 3 sites of food serving in a cross cultural context :

• Social role: Psychological support in spite of social differences and language barriers

• Operations and commercial role: Inherent tasks
- Sponsors tracking at the wholesaler’s, delivery and serving of the food

Sector: Associations

Improve the promotion strategy of Quick the main competitor of Mac Donald’s in France :

• Studies : Control of the efficiency of the promotional operations
- Realization, administration and reporting of surveys in the restaurants
- Realization of market Studies on the fast food industry in France and on consumption’s trends

• Creative role : Creation of new operations, teasers, communication ways and advertising

Sector: Marketing and Advertisement