Cristina Novotny

Sector: Consumer Goods

•In charge with practice development and client presentations
•Developped brand & packaging reviews and provided strategic marketing solutions (Nivéa, Biotherm, L’Oréal, Adidas, Grand Optical, etc)
•Performed market analyses, coordinated brainstormings and naming, created mood-boards
•Supervised the fulfillment of the clients’ briefs by the designers and the follow-up of projects (Freshlook - Ciba Vision, Ricoré - Nestlé

Sector: Design

•Organized in-house trainings and client seminars on various tax & legal issues
•Drafted presentations, legal opinions, contracts and proposals for services
•Performed various certified translations from Romanian into English and French (translations of incorporation documents, tax & legal pieces of advice, contracts)

Sector: Finance

•Coordinated the national press, radio and cable operator campaigns
(drafted press releases, negotiated media plans and barters, organized events for major movie releases))
•Supervised the publishing process of the monthly TV guide and inserts for press campaigns (validation of the page layouts, contents and graphic charters, follow-up of the printing and distribution)
•Managed the Internet website (updated the contents and the graphic charter, organized contests, animated forums, and answered the visitors’ questions, managed the music shop, in collaboration with Sony Music)
•Organized various special events (« Sex & the City » parties, free previews of professional boxing matches)

Sector: Audiovisual and Radio