Craig Kiessling

PROFESSIONAL SUMMARY

A highly motivated, creative and versatile professional, with over 10 years of experience in various aspects of the business and I.T. (Information Technology) world. Excellent communication, people, management, organizational, design, development, marketing, analytic & training skills.

Having worked with small and Fortune 500 (and Fortune 100) companies, I seek to join a leading organization in a key role, with the opportunity to grow.


KEY STRENGTHS / MAJOR CAPABILITIES

* Expertise in planning and executing strategic marketing campaigns online (web-based or static beginnings) via web, internet, email, etc., and to measure metrics & analytics to influence positive ROI.
* Ability to manage, delegate, & train teams in various aspects of Internet/Online Marketing, including webmaster, developer, designer, producer, writer, etc. using state-of-the-art techniques, methods & trends.
* Sophisticated understanding and enthusiastic researcher of technologies, such as SEO, SEM, CRM, PPC, affiliates, Marketing concepts, strategies & methodologies, ecommerce, ROI, and much more.
* Mastery of written English communication, in a variety of styles, to accomplish different goals. From code to content, design to development, management & training to marketing & analytics, I've the resources and experience to be a success.
* Goal, achievement and result oriented; Able to see the "big picture", as well as having an eye for detail. Flexible & collaborative, but also able to delegate, & be self-managing.
* Innovation & Persistence; if I don't have the solution, I will find it or learn it.

SKILLS

Knowledge
* Emerging Technologies & Trends
* Online Marketing (eMarketing, Internet Marketing, web marketing)
* Viral Marketing, Tribal Marketing, etc.
* Campaign Management
* Project Management
* Vendor / Agency Management
* E-commerce
* Web Development
* Web Design
* Webmaster
* Content Management
* Content Sourcing
* Content Syndication
* SEO (Search Engine Optimization)
* SEM (Search Engine Marketing)
* PPC (Pay-Per-Click programs)
* Affiliate management, creation and usage
* Analytics
* Reporting for effectiveness, productivity & ROI
* Change management
* Usability, Standards, etc.


Software
* Microsoft Office
* Microsoft Works
* Microsoft Project
* Corel Office
* LotusNotes
* Microsoft FrontPage
* DreamWeaver
* UltraDev
* HomeSite
* ColdFusion Studio
* Adobe Photoshop
* Adobe ImageReady
* Macromedia Fireworks
* Adobe Acrobat / Distiller
* Day's Communique
* Mercury TestDirector
* ClearCase
* Omniture SiteCatalyst
* HitWise
* WebTrends
* WebPosition
* WebCEO
* Global Sight System 4
* Digital Impact's Campaign Manager
* Erigami's SNF+
* Navision Attain
* HP Proprietary Software (Many)
* Microsoft + HP Processes & Ideologies, such as:
* MDA
* Article Check, etc.

Languages
* HTML
* DHTML
* XHTML
* CSS 1, 2 (including P, and emerging 3)
* JavaScript
* VBScript
* CGI
* Perl
* PHP
* ASP
* ColdFusion
* MySQL
* SQL
* RSS 1 & 2
* Atom
* UML