Left Brain
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Accomplished high-technology entrepreneurial executive and Fortune 1000 manager with an exceptional track record of
producing results quickly. Driven revenue, ROI and profitability through the development and market deployment of
over 50 products and business solutions over wide cross functional areas. Over 16 years of expertise in design and marketing of new products. 12 years of experience directing diverse, multidisciplinary teams of up to 40 people.
Right Brain
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Corinne has a degree in film and has produced shorts and industrial films as well as published photography.
One of her newest and most exciting projects is her Groovy Goddess work. The Groovy Goddess collection is a series of hip, humorous, and timeless designs that relate modern day life to mythological goddesses. Give your voice to your modern, feminine goddess power via a wide variety of apparel, personal, and gift items. www.groovygoddess.com
Corinne Wayshak’s Specialties:
Marketing campaigns with demonstrated ROI
Strategy and process consulting
Concept to Execution to Market
1 contact
Corinne Wayshak
Chief Executive Goddess, Groovy Goddess
Los Altos - United States
Schools attended |
MIT (Taught classes in film music; Thesis at MIT Media Lab) |
MIT (Thesis at MIT Media Lab) |
Since 2005: Groovy Goddess |
Chief Executive Goddess
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Honor the Female Spirit - Empower Women - Change the World The collection of Groovy Goddess designs brings a fresh, hip, and humorous approach to the expression of women’s issues. From the whimsical to the imperative, a new and in demand perspective is voiced. Once Wayshak began raising her daughter, she became more and more involved with groups of women, all seeking a new kind of voice and who felt the momentum of the women’s movement had been lost. She began to explore the archetype of the Goddess, and in a flash, it was clear that both the ancient mythological Goddesses and the women’s movement needed attention and a "face lift", and Groovy Goddess was born. Give your voice to your modern, feminine goddess power via a wide variety of apparel, personal, and gift items. www.groovygoddess.com | |
Sector: Consumer Goods |
Since 1993: Engenewity |
Owner
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Corinne Wayshak is Founder and Principal of Engenewity, a product design and marketing firm serving startup’s through Fortune 100 companies. Create innovative ways for clients to meet revenue, brand, engineering, and marketing objectives quickly and with high ROI. Oversee and coordinate the design for entire lines of products and run go-to market deployment and ongoing marketing programs for a vast number of companies including: Charles Schwab & Co: Designed and launched entire global line of Schwab’s award–winning wireless. Co-authored a number of patents. Results: Catapulted Schwab into the wireless securities market as the leading provider of products. Ricoh Corporation: Designed entire line of innovative Internet-enabled office appliances. Brought in by the President and CTO to help drive strategic and tactical decisions. Results: Ricoh’s leading product in solution sales, capturing 20% market share in 2 years. Other clients and a portfolio available at: http://www.engenewity.com | |
Sector: Engineering - Projects |
2001 - 2006 : Confoti, Inc. |
CEO
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Established Confoti as the industry leader in customization technologies and drove the company to be revenue generating within 11 months of being founded. Currently serving in continuing advisory role. •Closed key partnerships including Kodak, 1-800-FLOWERS, and Wedding Channel. •Drove sales 10x for 2003. •Secured 2 rounds of financing for the company post Internet-bust. •Filed 12 patents around customization technologies, product design, and manufacturing. •Established analyst recognition of Confoti as a new industry market driver with IDG, DEMOletter, Future Image. •Press secured includes: Today Show, InStyle, US World and News Report, Modern Bride, Southern Living. | |
Sector: Miscellanous manufactured products |
1989 - 1993 : Apple Computer, Inc. |
UI Engineer, Project Manager, Manager
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# Responsible for deploying and marketing Apple technology into the business market through design and implementation of innovative new applications and solution sales for Apple’s Fortune 1000 customers including UTI/US Sprint, Proctor & Gamble, Warner Bros., Hallmark, and Turner Broadcasting. •Drove the most sales for Apple’s OEM customer base for 3 quarters in a row. •Led successful launches of new products and solutions that drove Apple technology into Fortune 1000 businesses. •Managed diverse teams including design, engineering, marketing, and sales resources. •Built and fostered strategic relationships with vendors, ISP's, sales field, and R&D centers. •Developed estimates, budgets, schedules and workplans, and directed resources for projects ranging over $2 million. •Presented, author, and panelist at international design and technical conferences such as SIGCHI, IICS, and SMPTE. | |
Sector: Computer Equipment & Peripherals |
Interests |
Corinne can also be seen from time to time singing and performing at Le Petit Trianon Theatre in San Jose, CA Corinne is author 6696 on Rotten Tomatoes, a preeminent film review site, from a stint during which she was a film reviewer. |