Nine years of experience in working within international agencies like McCann-Erickson and Saatchi & Saatchi, client service department & strategic planning. I have seven years experience of working on P&G- H&S. I have been Group Account Director on H&S for five years and coordinated H&S Saatchi teams in the Balkan area comprising countries like Romania, Bulgaria, Serbia Montenegro, Bosnia & Herzegovina, Croatia.
Following I have enlarged my experience as Marketing Director within one of the biggest media trusts in Romania.
I spent 2007 up to date in Mexico working for Universidad Internacional, Cuernavaca as Marketing and Communication Consultant, International Promotion Office.
Today I live in Bogota and looking for a new professional experience in my field.
13 contacts
Corina Esteller
Marketing & Communication Consultant
Bogota - Colombia
Schools attended |
Romanian American University (Faculty of Law) |
2007 : Universidad Internacional |
Marketing & Communication Consultant
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Establish new positioning and communication strategy for The Center of Linguistic and Multicultural Studies; develop new advertising campaign based on the new positioning | |
Sector: Universities and higher education institutions |
2006 : Publimedia International |
Marketing Director
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PubliMedia International is the publishing company of MediaPRO – CME, one of the main media conglomerates operating in Central Eastern Europe. 19 titles – magazines and newspapers covering a large category of needs and interests with 1 out of 5 Romanians readers daily, coordination of a team of 10 Brand Managers. Publications (national coverage): Ziarul Finainciar, Business Magazin, Target, proMotor, go4It, MAXIM, PLAYBOY, The ONE, Ce se intampla, Doctore?, Acasa MAGAZIN, Pro TV MAGAZIN, local newspapers network. Responsabilities: 1 Coordination and organization of the department, of Brand Mangers’ activities and of all communication campaigns for the 19 titles 2 Marketing plans, communication strategy plans and budget development, follow up for the daily work on all 19 titles . Establish supplementary budgets determined by the market evolution, post campaign evaluations 3 Products analysis, competition reviews & reports 4 Preparation of the annual report for the category, marketing and communication strategy recommendations 5 Analysis and approval of different partnership proposals within the group 6 Representing the company in the third party relationships 7 Reporting directly to General Manager | |
Sector: Communication and Media |
1998 - 2006 : Saatchi & Saatchi |
Group Account Director
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Top 5 advertising agency in Romania, part of Saatchi & Saatchi network. Responsabilities 1 Establishing the communication strategy, campaign development & implementation coordination, post campaign evaluations for the brands in the portfolio 2 Client service team management – group of 4 account executives & supervisors. Coordination and supervision of the agency’s team working on the projects – around 10-12 persons (creative, pre-production and production, media and PR) 3 Balkan Account Director to develop & coordinate Procter & Gamble - H&S advertising activities over the Balkans area: Bulgaria, Serbia Montenegro, Bosnia & Herzegovina, Croatia. Communication strategy development for the area. Coordination of the Saatchi team working on H&S in Balkans. London headquarters reporting and collaboration on projects development referring to H&S 4 Search of new business opportunities for both clients in portfolio and the company Clients Portfolio: Procter & Gamble, brand H&S – Balkans Coordination, 1 billion brand as of 2004; Orange; BRD - Group Sociente Generale, the first privatized bank in Romania after 1989, number 2 bank in Romania; European Drinks, no 1 Brand of mineral water in Romania: Izvorul Minunilor Bronze EFFIE AWARD for EU Phare “Public Awareness Campaign against Children Institutionalisation and Abandonment”, Romania, 2003-2004 | |
Sector: Marketing and Advertisement |
Interests |
painting, design, tennis, jogging, travelling |