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As a student at EDHEC Business School in Lille, France, I will be graduated in March 2007 with a Master’s degree with a major in Marketing & Communications.
I have worked on the branding and packaging of international FMCG companies within one of the best French Design & Branding agencies. Some of my responsibilities involved writing strategic recommendations on companies’ brand identities and positioning. I have also managed design packaging projects for new product concepts. Being thorough and efficient has become a second nature to me.
My experience as Assistant brand manager for the Glenrothes single Malt Scotch whisky has definitely been a landmark in my young marketing career. Being proactive, I have led PR projects for the UK and upgraded POS & communications tools for on and off-trade activities with an international scope.
As a result, the year I have spent working in Marketing at CB’a and The Glenrothes has convinced me that I have the drive, the skills and above all the passion to continue this career path.
I intend to build my Marketing career in London and develop my managerial competencies in a multicultural environment.
Claudine Nguyen
GRADUATE IN MARKETING & COMMUNICATIONS - EDHEC BUSINESS SCHOOL
Sartrouville - France
| English | French |
A former student at |
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Lycée Louis-le -Grand (Voie scientifique)
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2006 : Fil Rouge, Merchandising Agency, Paris |
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Junior Account executive
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Junior Account Executive on national Merchandising campaigns for national pharmaceutical brands
- Planified the campaign: recruited and trained merchandisers. - Developed a road book with merchandising plans and objectives of the campaign. - Tracked stock levels of point of sales to ensure optimum merchandising service. - Monitored Merchandising performance through analysis and feedback from field. |
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Sector: Marketing and Advertisement
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2005 - 2006 : Cutty Sark International - The Glenrothes, London |
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Assistant Brand Manager
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Assistant Brand Manager of the Premium brand, The Glenrothes, Single Malt Scotch Whisky
- Interacted with brand managers from each of the brand’s core markets. - Carried through a competitive analysis of the global Malt market and brands on the market. - Updated Communications and POS tools for on & off trade : Brand toolbox, Sales sheets etc. - Managed brand communications projects: PR, special visits to Rothes House and the distillery. - Upgraded website & Intranet with press releases, press articles, trophies and prizes. |
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Sector: Wines - Spirits
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2005 : Ogilvy & Mather Group - CB'a Design Agency, Paris |
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Assistant Project Manager
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Assistant Project Manager in the agency’s Packaging design department. Key accounts: International FMCG companies.
- Dealt with requests and project schedules through ongoing interaction with client. - Provided creative analysis, tracked progress of design teams to meet deliverable deadlines. - Participated in conception of brand strategies. - Developed understanding of print advertising, packaging design and production process. |
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Sector: Marketing and Advertisement
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2004 : Jack Bays Inc, Washington DC |
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Marketing Assistant
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Marketing Assistant
- Launch of an advertising campaign: copy writing for brochures. - Interacted with subcontractors and engineers, assisted in contract negotiations with clients. |
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Sector: Real Estate Construction
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Hobbies |
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- Lead singer in a Musical taking place in Lille's biggest Theatre in May 2007.
- Winner of Kraft Foods 2005 Grand Prix for “Best Cultural Association”: scenario co-writer & director of the musical. - Piano: 11 years. Athletic gymnastics: 8 years. |