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Christophe ORION

Mkg & Business Development in the Global automotive Industry

Maisons Laffitte - France

 HomeUnited StatesChristophe ORION

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A DETERMINED AND PASSIONNATE MARKETING & BUSINESS DEVELOPMENT PERSON WITH GENERAL MANAGEMENT SKILLS DEVELOPED THROUGH 23YEARS OF EXPERIENCE IN THE GLOBAL AUTOMOTIVE INDUSTRY.


Fully experienced in managing a European marketing operation team & projects with special focus on brand management, channel promotion and budget control.

An operational practice of different company structures (Head office, Subsidiary, J.V., Holding, Business unit) reinforced by 3 successive expatriations in UK, Turkey and Spain.
Ability & desire to work in a multinational & multicultural environment.

Schools attended


Since 2007: ITW Delfast

Mkg & Business Dvp Manager
I have recently joined ITW Delfast a very smart company producing, among others, automotive components and more specifically matal & plastic fasteners.
I am in charge of Mkg & business dvp with Asian OEM's in all our non US operations ie Asia & Europe.

more info on www.itwautomotive.com
Sector: Automobile

1999 - 2006 : EXIDE Technologies

Mkg Operation s Director
Following the acquisition by Exide of many companies in Europe I monitored the restructuring and harmonisation of the European sales team both in the OE and the AM together with liaising between the North American zone and the rest of the world.
I took over the full responsibility of Marketing strategy in Europe an its implementation country by country (January 2002)
Sector: Automobile

1994 - 1999 : INCI EXIDE Aku Sanayi AS

Sales & Mkg Director
Transfer of Sales & Marketing Know how in Turkish JV
OE homologation in Renault PSA Fiat Ford & Hyundai
Creation of TUDOR network in Turkey with Koç Holding
Rapid growth of Export sales to Russia & other CIS countries
Creation of an important Interco sales volume between Inci-Exide Turkey & Exide Europe
Sector: Automobile

1990 - 1994 : FULMEN Uk Ltd

Sales & Mkg Manager
Marketing operations
Assist General Manager
Creation & monitoring of new innovative sales promotion
Improved communication between HQ & subsidiary
Manages Sales team of 5
Sector: Automobile

1987 - 1990 : CEAc (Compagnie Européenne d'Accumulateur)

Mkg Manager
Product manager for LV (Light vehicles) & CV (Commercial vehicles) ranges
Marketing operations for Trade & Mass Merchandisers/Auto centers
Support to sales Force in France & Europe
Sector: Automobile

1984 - 1987 : Britax ( sunroofs)

Product Manager
Launch of a network of specialised distributors
Marketing operations
Sector: Automobile

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