Charlotte Nizieux

Channel Marketing Specialist Associate France,Benelux & UK, PTC. Since January 2007
PTC: The Product Development Company. PTC has worked at the forefront of product development
technologies for over 20 years. Today, with more than 40,000 customers using PTC product development,
content management and dynamic publishing solutions, PTC is recognized as the global leader in helping
discrete manufacturers optimize product development performance. www.ptc.com
· Reporting to the EMEA Channel Marketing Manager, collaboration to develop and manage a quarterly
regional Marketing Plan and budget for SMB / Desktop programs.
· Working with top VAR partners to develop co-marketing plans and programs, and effectively manage
coop marketing funds (MDF) accordingly.
· Conduct marketing workshops with key resellers in France and Benelux and evangelize PTC Corporate
marketing programs.
· Manage and execute marketing programs, lead generation campaigns and events directly with both
SMB and Enterprise customers directly and through PTC Resellers.
· Develop and manage marketing/sales tools such as emails, direct mail, telesales and webcasts for
customers and on behalf of PTC Resellers
· Manage outside agencies and suppliers involved in driving Enterprise, SMB, and Channel marketing
programs and campaigns such as PR, Advertising and Telemarketing agencies.

Sector: Software publishers

Spring : PLM builder solutions. (4th French integrator and 49th French editor)
• In charge of the « e marketing » strategy (emailing, web casts)
• Leader of the website redesign project with the advertising agency : www.spring.fr
• Management of the communication actions (advertising, press, exhibitions) to the different targets (customer, prospects, and partners: PTC, ADOBE, SAP…)
• Creation of sales tools (brochures, presentations)
• creation of a market survey for the software department
• Management of 2 people (web designer and marketing assistant)

Sector: Software publishers

Groupe Tests : Leader of professional information concerning new technologies.
Creation, follow-up and animation of the Club DSI (Client data base creation, prospective customers, prospecting, events organization)

Sector: Communication and Media

• Project Manager for communication campaigns: strategic recommendation, work in collaboration with creation and the subsidiary company media (briefs)
• Budgets: Association of Paralysed France, France Telecom Undertaken.

Sector: Advertising