Charles Watson

The Word Bug is a marketing consultancy that I formed in 2005. Clients (past and present) include a national charity which needed a legacy strategy, a marketing firm which needed a German speaking researcher and a food certification company who needed someone to help improve its website - both structurally and how it markets the company to the wider world.

Sector: Consulting and Services

CABI Publishing is a small STM (Scientific Technical and Medical) publisher. My role was to look after a range of books, academic journals, abstracts databases and subject websites. The subject areas I worked in were animal science, agriculture and tourism.

Main achievement:

Taking a tourism website at the middle stages of its development and making it one of the most used tourism studies resources in the UK.

Sector: Publishing - Printing

I worked in the International Programmes section which produced educational programmes for non-UK students. My job was to manage the programmes from development through marketing to ensuring the good running of the programmes once the students arrived.

Achievements:
Developed a programme from scratch (working alongside Academic Director) to it having over 80 students in a two year period.

Developed section's website.

Sector: Universities and higher education institutions