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Charles Carrard

Director of North China, French Wine Paradox

Beijing - China

 HomeUnited StatesCharles Carrard

  English   |   French
What they say about me :
“Charles is a "people" person and a self-starter who takes initiatives. He is action-orientated. Positive and dynamic he will always thrive in creating, developping and implementing new ideas whilst creating added-value to everything he does."

Celine Esquenet, Business Partnership Development (UK), Reims Management School
worked with Charles at RMS 4U

“Charles is a great professional. It is always a pleasure to work with him: not only he is humorous and friendly, but he knows his job inside out."

Thomas Lam

“Charles made a tremendous work in IBM. He was always positive, friendly, helpful, had a great sense of teamwork though fully autonomous. No limit to his creativity.”

Christine Kohl-perrin, IBM Forum Manager, IBM France
managed Charles indirectly at IBM

Schools attended

Sup de Co (Reims Management School)
Reims Management School (Sup de Co Reims)
Lycée Du Parc (Prépa HEC)

Since 2008: French Wine Paradox

Director of North China
In charge of 5 French wine brands for all China
But for North of China, I'll manage the key accounts in the Hotel and restaurant industry
Sector: Wines - Spirits

Since 2006: Lanson International Diffusion

Area Manager Asia Pacific and Oceania
Area Manager Asia Pacific and Oceania, Lanson International

Also in charge of Germany, Switzerland and Nigeria

Leading the pan Asian development

- Exploring and developing the brands Tsarine and Chanoine,

- Establishing the strategy in each country,

- Markets forecasts and analysis,

Initiating new marketing campaigns

- Developing marketing of luxury products to specific countries,

- Creating a brand image by specific actions,

- Creating and publishing a newsletter sent to all the importers,

- Marketing of the brand Tsarine, with new labels on the bottle e.g.,

- Recast the Tsarine website,

- Brand Ambassador with champagne events,

Management

- Sales training, hotel staff training,

Negotiation

- Negotiating and preparing the contracts,

- Establishing administrative, logistical and legal procedures,

Achievements

Japan, Australia, China, Singapore, Malaysia, Hong Kong, Laos, Thailand: outstanding sales growth - turnover 207 (vs 2006): + 120% - average price: + 28%
Sector: Wines - Spirits

Since 2004: RMS 4U

Owner
President of RMS 4 U (www.rms4u.fr)
• Created and developped a campus portal for undergraduates and postgraduates of Reims Management School to be informed in one place of all the activities happening on campus.
• Recruited and managed a team of 15 members
• Liaised with all the students'unions in order to promote their services online
• Search and built relationship with advertising partners
Wrote weekly newsletters
• Published and distributed 3 000 RMS4U branded diairies self funded by advertising
Sector: Telecom - Internet Products and Services

2003 - 2005 : IBM

Special Events Marketing Assistant at IBM
Organised and managed numerous events (Roland Garros, Paris and HPC, Monaco...)
• Manage the client follow-up and database
• Set up a new customer booking and application process
• Responsible for internal communication and the event coordination
• Recruited and managed a team of 10 people
• Wrote and handed in a post-event analysis report to sSenior Management
Sector: Computer services

2003 - 2004 : Air France

Steward
Summer Job -
Long haul Steward during two summers
In charge of safety and security of passengers
Experienced team working as the crew attendance is changes every time.
Sector: Airline transportation

Interests

hiking, computer, reading, restaurant, wine

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