Celine Mougenot

Brand and Sales Manager Natuzzi UK, Dartford (England)
Responsable to develop Natuzzi Sales growth with Retail Partners (Galleries), South West England, Ireland and Scotland.
· Improvement of brand awareness at managerial and floor levels;
· Collection development in line with brand strategy. Models selection, introduction of new models and refresh opportunities (shows and congress) ;
· Galleries maintenance insuring brand presentation at a local level incorporating new product, Natuzzi tool whilst encouraging work place ethos;

Sector: Furnishing - Furniture - Home Appliances

Responsable for UK marketing strategy and budget related for Natuzzi own branded stores, retailers (galleries) and Natuzzi franchise stores.

· Development and implementation of Natuzzi branded campaign to increase brand awareness and support stores and Gallery partners;
· Management of PR programme in conjunction with Headquarter
· Analysis and reporting of advertising campaigns on sales against budget
· Management of Natuzzi UK marketing budgets in line with plan taking into account any changes to the sales trends – specifically Natuzzi stores promotional campaigns
· In addition also managed and controled budgets specific to: Gallery support, franchise stores and branding campaign;
· To report and recommend on competitor activity with specific reference to promotions in the market place

Sector: Furnishing - Furniture - Home Appliances

Supporting the Brand Managers for Berol, Rotring, Waterman & Paper:Mate and implementing the brand strategies for the brands.

· Liaison with European Brand Marketing team to ensure International brand strategy is applied at local level;
· Driving brand awareness through promotional activities such as co-ordination of PR, seminars, demonstrations & training, direct and e-mail to channel and end-users;
· Instrumental in developing Internet channel to market including competitive analysis, identifying & managing suppliers, launching UK e-commerce site;
· Developing sector specific Berol 2005 catalogues in both hard and soft mediums;
· Managing launch of new product including identifying new target markets, running competitions and ‘Creativity in Practice’ workshops;
· Co-ordinating and over-seeing stands at nationwide exhibitions targeted at all sectors including monitoring of budget and expenses, negotiating prices for stands, contractors & displays, scheduling staffing & associated activities.

Sector: Consumer Goods

Part-time role whilst completing degree
· Event management for high-profile events such as concerts, corporate sponsorship, cocktail evenings including issuing invitations & tickets, meeting & greeting guests, event follow-up;
· Customer profiling and segmenting within corporate database for targeted communications.

Sector: Consumer Goods

Part-time role whilst completing degree
Managing the ‘Excess’ concept - surplus and faulty supplies for GAP Inc dealing directly with GAP Inc, San Francisco
· Defining strategy for importing and selling millions of dollars of merchandise from previous seasons’ collections in large quantities incl. liaison with stores and distribution centres around the world;
· Logistics and delivery to Free Zones (Dubai, UAE and Montevideo, Uruguay), incl. tracking orders through haulage companies, following tax and customs guidelines.

Sector: Textile - Clothing - Accessories