Marketing Executive with broad experience in all aspects of expanding brand awareness and distribution in a marketplace. Direct experience with retail business development (Boutique renovation, CRM), and wholesale business development(coop advertising, incentive programs, training, product assortment).
Direct experience in product development: watches and High Jewelry.
Interested in luxury companies as well as cosmetics companies.
Excellent problem solving, planning, analytical, organizational skills; operational marketing and strategy development experience; solid experience in product management and communication tools development; managerial capabilities; proactive team player; international experience. Strong instinct for fashion and jewelry. Strong Interest in High Jewelry.
LEVIEV, London New York Moscow
Responsible for the International launch of LEVIEV, the new exclusive jewelry brand
- Global Business and Marketing Strategy/Branding: development of the LEVIEV brand identity including logo, Advertising Campaign, Packaging, gifts, catalogs, website
- Selection and Management of two PR agencies (Los Angeles, London)- secured strong editorial coverage, including celebrity dressing
- Development of a targeted international media plan (UK, US, Russia etc)
- Coordination of the openings of the LEVIEV Boutiques including Press launch and in-store events (London, New York)
- Public Relations and Press Relations for the US and UK/European/Russian and Middle East markets including planning Events (Russian Economic Forum, Monaco Yacht Show, Cannes Festival, Monaco Grand Prix, Carousel of Hope in Los Angeles, Moscow Fine Arts Fair…)
- Collaboration with designer / jewelers on creation of unique pieces and new Jewelry Collections
- Management of a Marketing and Communications budget of several million dollars
18 contacts
Celine Assimon
Director of Marketing and Communications, LEVIEV
New York - United States
| English | French |
Schools attended |
Lycée Michel Montaigne (Prépa HEC) |
2002 - 2005 : Piaget North America (Richemont) |
Marketing Manager
| |
Responsible for all Marketing activities for Piaget North America, in the Retail and Wholesale networks. Planned and Implemented the Business plan for Piaget North America in 2003-2004 and 2004-2005 - Responsible for the Communication budget (Advertising, Display, Catalogs, Shop in shop implementation, Promotion, Incentive programs) - Product Management: Pricing and Buying of new products - Co ordination of the Piaget Fifth Avenue Boutique renovation (meeting with architects, contractors, suppliers) and merchandising of the store - Reporting to HQ and President: sales analysis etc. - Implementation of a Client Database and CRM system with HQ - Implementation of Performance Indicators in the Retail network - Interaction with Piaget International (HQ) regading global projects (Retail concept in particular) - Interaction with the Finance and Sales departments - Managed a team of two people | |
Sector: Clothing - Luxury products - Fashion - Sport |
2001 - 2002 : Piaget North America |
Product Manager
| |
Planned, executed and tracked the Marketing activities. | |
Sector: Clothing - Luxury products - Fashion - Sport |
Interests |
Horse riding |