Cédric Pouthier

France and Belgium Marketing Strategy Manager reporting ????
Communication department interface with HQ in Italy
Managed one assistant and one intern (US)/trainee (UK)

Achievements :
- set up communication strategy for France and Belgium
- edited marketing/communication budget (1,5 M €)
- was responsible for communication mix:

Sponsoring – Event : led and guaranteed brand rights on all sponsoring agreements (Tennis & Sailing) and public relations events (Roland Garros, Route du Rhum, …, 100 guests per day)

Testimonial : guided, performed, followed up and developed Press Relations (Laurence Phitoussi Communication) and Media Planning activities (Mediatop / Universal McCann)

Trade Marketing : guided, performed, followed up brand visibility in coordination with key account clients (Sport 2000, Intersport, 3 Suisses)

Sector: Textile - Clothing - Accessories

Research Marketing : achieved a customer clustering

Event – Public Relations : participated in fields missions on Tennis and Sailing Events

Sponsoring : managed tennis sponsoring contracts / compiled sailing media releases

Sector: Textile - Clothing - Accessories

Carried out a fitness centre feasibility study (Analysed customer satisfaction and needs)

Acquired project management skills and improved work in close-knit relations)

Sector: Engineering - Projects