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Cécile Lamaure

Marketing and Purchasing- Retail

Paris - France

 HomeUnited StatesCécile Lamaure

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Group manager with in-depth understanding of marketing and purchasing especially in a retail context, in addition to being an effective coordinator able to demonstrate strong leadership and organisational skills.
Currently seeking a marketing opportunity in a multinational group.
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Schools attended

ESA3 (Marketing -Communication-Management)(Formation en alternance)
ESTACOM (Communication des entreprises)(BTS)

Since 2008: VARTA SA

CATEGORY MANAGER
Responsible af the rechargeable range (charger and batteries)
Sector: Electronics and microelectronics

Since 2004: BHV

BUYER
Managed the Interior Design department (Lighting, Tissues, Curtain Rods)
Repositioned the group’s offer and prices
Selected the new Autumn/Winter collections of 2007 (Maison & Objets September 2007)
Identified and established relations with new source markets (China, Hong Kong, India)
Contributed to the opening of BHV Deco store in City Mall, Lebanon’s biggest commercial center
Sector: Hypermarkets

2004 - 2008 : ADMIC

Marketing Manager
Developed marketing strategies and implemented ensuing marketing plans
Developed the store’s positioning in Lebanon; defined and followed-up on budgets.
Designed ATL/BTL communication plans
Launched a new loyalty program for the group (Carte Rouge and Ticket M)
Managed, evaluated and trained a team of 3 marketing coordinators
Sector: Retail

2000 - 2004 : LSP (HIP interactive)

Brand Manager
Handled the “kids” product range
Developed and implemented marketing plans including product launches.
Managed the marketing of all brands/licenses.
Liaised with licensors (Universal, Fox Kids, Warner), international distributors (Europe –United States) and manufacturers (Sony, Nintendo)
Supervised a team of 2 product managers
Sector: Press and editorial

Interests

Running,Piano and Traveling
Professional Projects :
Survey on the Retail environment in Lebanon
Rallye Dakar 2007. VIP programs organization for TOTAL, BFGoodrich, Gauloises and MAN

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