Group manager with in-depth understanding of marketing and purchasing especially in a retail context, in addition to being an effective coordinator able to demonstrate strong leadership and organisational skills.
Currently seeking a marketing opportunity in a multinational group.
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Cécile Lamaure
Marketing and Purchasing- Retail
Paris - France
| English | French |
Schools attended |
ESA3 (Marketing -Communication-Management)(Formation en alternance) |
Ecole Supérieure de Management en Alternance (ESM-A)(En alternance) |
ESTACOM (Communication des entreprises)(BTS) |
Since 2008: VARTA SA |
CATEGORY MANAGER
| |
Responsible af the rechargeable range (charger and batteries) | |
Sector: Electronics and microelectronics |
Since 2004: BHV |
BUYER
| |
Managed the Interior Design department (Lighting, Tissues, Curtain Rods) Repositioned the group’s offer and prices Selected the new Autumn/Winter collections of 2007 (Maison & Objets September 2007) Identified and established relations with new source markets (China, Hong Kong, India) Contributed to the opening of BHV Deco store in City Mall, Lebanon’s biggest commercial center | |
Sector: Hypermarkets |
2004 - 2008 : ADMIC |
Marketing Manager
| |
Developed marketing strategies and implemented ensuing marketing plans Developed the store’s positioning in Lebanon; defined and followed-up on budgets. Designed ATL/BTL communication plans Launched a new loyalty program for the group (Carte Rouge and Ticket M) Managed, evaluated and trained a team of 3 marketing coordinators | |
Sector: Retail |
2000 - 2004 : LSP (HIP interactive) |
Brand Manager
| |
Handled the “kids” product range Developed and implemented marketing plans including product launches. Managed the marketing of all brands/licenses. Liaised with licensors (Universal, Fox Kids, Warner), international distributors (Europe –United States) and manufacturers (Sony, Nintendo) Supervised a team of 2 product managers | |
Sector: Press and editorial |
Interests |
Running,Piano and Traveling Professional Projects : Survey on the Retail environment in Lebanon Rallye Dakar 2007. VIP programs organization for TOTAL, BFGoodrich, Gauloises and MAN |
