Catherine Taret

FREELANCE WRITER & MARKETING CONSULTANT

• Created brand signatures (Père Dodu)
• Wrote articles on management issues (Fighting Prejudice, Developing Mentoring, Motivating Senior employees..) & general interest subjects (Understanding Memory)
• Wrote innovation concepts in several fields (food, cosmetics, entertainment) / Generated ideas for new advertising campaigns.

Sector: Marketing and Advertisement

BRAND MANAGER

02-05 Senior Brand Manager KNORR (16 mio €)
Responsible for migrating Knorr to frozen & expanding the ready meals business
• Extended the range creating new formats & recipes (15% market share / strongest repurchase rate 50%)
• Supervised the development of 3 new advertising campaigns (TV, press)
• Participated in the European innovation team to launch steam frozen food
• Coordinated a pluri-disciplinary team (designers, photographs, sales, production, Chefs…) and directly managed a team of 3 people
• Chief Editor of the Internet and Intranet sites

01-02 Innovation Brand Manager – Frozen ready Meals
Responsible for launching a new premium brand in the market (L’Envie d’Envie)
• Analyzed the consumer needs (quantitative & qualitative studies) and social trends
• Generated a breakthrough marketing mix to target the “bobos”: packaging format, design, PR and communication (using the French artist Ben)
• Created and developed the recipes with a Chef
• Set up a new promotional method based on tasting campaigns (+20% sales)
• Supervised and invested the budget (10 mio€)

99-01 Assistant Brand Manager – CARTE D’OR (100 mio€)
• Editor of a booklet of ice cream recipes & photographs
• Organized a national recipe contest through Internet & direct marketing

99 Sales representative in charge of 50 stores (6 months)

Sector: Consumer Goods

MARKETING ASSISTANT

Sector: Hypermarkets

Sector: Audiovisual and Radio