Catherine Mell

Status:
French, 35 years old, eager to work in a fast moving company - e.g internet, marketing - with international accounts.

Companies:
MONSTER, YOUNG AND RUBICAM, MICROSOFT.

Summary:

• Sales, Marketing, Communications.

Achievements
•13 years professional experience in Paris, London, New-York, Prague,
*Experience across agency disciplines – creative, media, online, search,
*Proven network and pro-activity with business customers relationships – agencies, partners, vendors, industries,
*Strong analytical skills and passion for analysing products, companies and marketing dynamics,
*Deal-closing behaviours,
*Experience in management consulting and a consumer marketing line role with budget responsibility,
*Design and execute strategic agency creative bids to a portfolio of international clients,
*Design and execute strategic marketing communication plans and operations,
*Develop compelling positioning and messaging for solutions,
*Proven ability to manage multiple projects in a dynamic environment,
*Excellent and creative written and oral communication skills,
*Strong interpersonal skills, ability to work with and manage cross functional teams,
*Understanding of the search and online advertising market,
*Provides new insights.
*Web marketing, Online marketing, Internet marketing, Interactive marketing, eCommerce, online advertising, website promotion.

General marketing
• Web Business Consultation
• Marketing strategy creation & marketing plan development
• Corporate Identity creation
• Comparative SWOT Analysis & Five Forces
• Branding & Loyalty Programs
• Competitive Research
• Marketing Communications

Specialties:

Marketing and communication strategy and operations (comparative SWOT analysis, branding & loyalty programs, Marketing Internet, Business consumers relationships, market and competitive analysis, partnerships, budgets, PR contacts, website visibility/usability, visitor traffic and website analytics, email marketing, affiliate marketing, competitive intelligence, website design and development, coordination of online marketing to offline.