Caroline Broutin

Experience

Hong Kong - Hong Kong

English | French

IN POSITION: Brand Manager for Blush! Lingerie in Kuala Lumpur, Malaysia

I have worked the past 3 years in Hong Kong, mostly for the French brand Reserve Naturelle, (fashion accessories, jewellery, bags and cosmetics) with 70 shops worldwide. I was in charge of the marketing/purchasing, sourcing and product development for all the seasonal collections.

I am now working in Kuala Lumpur. Brand manager for a lingerie brand in Asia: BLUSH!

Since 2007: EUT FASHION Sdn Bhd Kuala Lumpur, Malaysia

	BRAND MANAGER
	BLUSH! Lingerie -Brand Manager: Brand building & Management
	Sector: Textile - Clothing - Accessories

2006 - 2007 : FORCE 8 HK- Reserve Naturelle

	BUYER
	FORCE 8 HK Ltd., Hong Kong sourcing office of RESERVE NATURELLE SA. (Cosmetics, Jewellery & Fashion accessories), Hong Kong Buyer & HK Office Manager Réserve Naturelle is the second retailer in France for Fashion accessories, Jewellery, Garment & Cosmetics items with 70 shops worldwide. Website: www.reserve-naturelle.com Responsibilities HK buying office set-up -Administrative legal procedures to set up the company -Office management (operational side) Purchasing & Sourcing - New collection purchase (Jewellery, Fashion accessories & Garment) according to seasonal trend and demand for 70 shops worldwide -Follow market trends through various media -Suppliers & products sourcing -Negotiation with existing suppliers Product Development -Developing product ranges according to trends & market demand -Follow up of new samples development -Creation of new promotions for the group’s shops -Creation of new packaging concepts -Launch of new products to extend products range Quality control in Chinese factories -From confirmation order to delivery -Packaging and products quality controls according to French & European standards Production Follow up -From approval sample to mass production -Ensure that all deliveries were on time by pushing factories -Orders follow-up in relation with France head office and Chinese agent
	Sector: Textile - Clothing - Accessories

2005 - 2006 : SHERPA HK

	Buyer Assistant
	SHERPA Ltd. (Packaging Solutions), Hong Kong Buyer Assistant Sherpa is specialized in manufacturing decorative items & wooden boxes for the packaging industry. Website: www.sherpahk.com Responsibilities Design of a new website & development of innovative marketing supports -Personalized website between company and customer to facilitate communication -Marketing support for fairs and sales Purchasing & Sourcing of packaging & decorative items -From customer enquiry of existing/non existing items to sales order Production Follow up & quality control in Chinese factories -From approval sample to mass production Sales & Follow up of customers in France and USA -From confirmation order to delivery
	Sector: DIY - Gardening - Decoration - Furnishing

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