Carole Goelitz

- Responsible of the marketing strategy of Maison de la France NL, its development, implementation and follow up
- Initiate and coordinate marketing partnerships in the travel industry (Dutch tour operators, railways : Rail Europe, NSI, airlines : Air France-KLM, Transavia) and with partners sharing the same target group (Total, Peugeot, L’Oréal, etc)
- In charge of all publicity campaigns of Maison de la France and French regional tourist boards in the Netherlands (marketing mix: print, online, DM, outdoor, POS activities)
- Pursue diversification of marketing activities through new ideas and creativity
- Ensure market research, benchmarking and marketing reports

- Manage 4 person marketing team
- Coordinate 15 person team
- Responsible for a € 2 million budget
- Strong collaboration with the different board managers and departments
- Daily contacts with French and Dutch tourist organizations, media, design, internet and PR agencies

Sector: Tourism

Online-Marketing Manager, Information Manager
- In charge of integrating new technologies in all activities of the local office : CRM, ERP, databases, Internet back office, statistics reports
- Supervise call and mail center
- Develop and promote the German version of www.franceguide.com : coordination of B2C information content, responsible for website traffic, branding growth, and advertising revenues
- Manage online campaigns, tracking and reports
- Establish partnerships and e-marketing projects
- Coordinate development of local B2B websites
- Initiate internal e-traineeships
- Manage 6 person team
- Responsible for a € 600.000 budget

Deputy continental European zone coordinator
- Support the coordinator in structuring and improving communication tools within the area
- Develop common projects
- Organise a yearly European seminar for the board and local management directors

Sector: Tourism

- Work closely with the marketing manager to implement local strategy, develop action plans and communication activities
- Establishment of partnerships for information brochures, publicity campaigns, direct marketing actions.
- Also responsible for action plans, budget management, implementation and follow up of operations and project evaluation

Sector: Tourism

- In coordination with the Sales Manager, production and follow-up of the USA, German and French editions of “Formules Bretagne” (a sales brochure)
- Collecting information on products and pricing
From November 1996 till december 1996

Sector: Tourism

- Aug 1996 - Sep 1996 : Follow up of a special promotion action for 1st class travellers
- Jul 1995 - Aug 1995 : Assistant of different marketing, sales and finance departments
- Jul 1994 - Aug 1994 : Receptionist and switchboard operator

Sector: Railway transportation