Capucine Hallard

Research Executive at Déduction, Paris. It is a French market research company specializing in quantitative market research (Concept and use test)

Main objective: find a solution to clients’ problems through clear and comprehensive research.

Main tasks included:
- Writing questionnaires
- Preparing analysis specifications : codeframe and data processing specs
- Data checking and analysis, preparation of presentations

Sector: Market Studies

Coordinator Consumer Panel management at ACNielsen, France.

Main objective: coordinate the Consumer Panel expansion (8000 members to 14000 members)

Main tasks included:
- Briefing, liaising and establishing relationships with external agencies and suppliers (creative agency, hotline…)
- Team’s work coordination (4 persons)
- Budget management : 1 million euros
- Loyalty tools development : catalogue gifts and magazine send to the Panel’s members
- Training material creation : DVD et training book

Results: Realisation of the project within the timeframe and reducing costs to below estimated budgets

Sector: Market Studies

05 Retail marketing assistant at Coca-Cola Entreprise, Paris. Coca-Cola Entreprise France is responsible for manufacturing, store advertising and distribution of Coca-Cola Company’s products.

Main objective: Increase visibility and sales of Coca-Cola’s products in supermarkets and hypermarkets.

Main tasks included:
- Creation of retail-specific retail marketing programs, including in-store promotions and local market communication.
- Developing, implementing and managing point of sales and signage solutions (packaging promotional POS material).
- Assuring that the signage and POS material put in place adheres to brand guidelines.
- Negotiation with the suppliers and managing of each promotional campaign budget
- Conceiving sales leaflets
- Follow up of sales promotional activities performance

Results: operations adapted to clients’ and commercials’ objective

Sector: Consumer Goods

Project Manager Assistant on AOL and Bavaria projects at CPM, Paris. A company specialized in store Marketing.

Main objective: training and motivating in store selling teams in order to increase clients’ sells

Main tasks included:
- Training and motivating in store sellers (3 to 100 per operation)
- Analysis of the end results and recommendations to the clients

Results: salesmen well trained and renewal of clients’ contract with us.

Sector: Consulting and Services