Bruno FERMIER / Bruno Fermier Consulting
Consultant in Strategy - Marketing and Distribution Networks
Mediator : General business mediations and arbitrations
www.bfcstrategie.com
In-depth knowledge of sales network, business and marketing (DIY, electric household appliances...).
A generalist to overview the situation as a global and perform competent and thorough analysis of the issues.
An expert to act as a catalyst in stimulating ideas an help solving the problems.
Task : To provide in-depth market analysis & lead marketing strategies by market segment and distribution channels.
Resources : Market intelligence : ensure a good understanding of the markets & competitors.
Analyse & validate market opportunities.
Articulate marketing strategies and programs.
Key skills: strategic thinking, visionary leadership, pricing strategy & management, comfortable in unknown markets, customer focused and pro-active.
www.bfcstrategie.com (in french)
20 contacts
Bruno Fermier
Consultant in Strategy - Marketing and Distribution Networks
Milly la Forêt - France
| English | French |
Schools attended |
IFOMENE / ICP (Formation à la Médiation et à la Négociation) |
CUNY (PUBLICITE) |
ESA (MARKETING) |
IAE (GESTION MARKETING) |
Since 2006: Bruno Fermier Consulting |
Consultant
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In-depth knowledge of sales network, business and marketing (DIY, electric household appliances...). A generalist to overview the situation as a global and perform competent and thorough analysis of the issues. An expert to act as a catalyst in stimulating ideas an help solving the problems. www.bfcstrategie.com (in french) Task : To provide in-depth market analysis & lead marketing strategies by market segment and distribution channels. Resources : Market intelligence : ensure a good understanding of the markets & competitors. Analyse & validate market opportunities. Articulate marketing strategies and programs. Key skills: strategic thinking, visionary leadership, pricing strategy & management, comfortable in unknown markets, customer focused and pro-active. | |
Sector: Organization and Strategy |
1998 - 2006 : BRICOMARCHE Inc. / Groupement des Mousquetaires |
CEO and INDEPENDANT DEALER-OWNER
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Task : In charge of the Commercial policy and of the stores sales drive in France and International. Managed the Strategy and Marketing policy (mix, purchase). Resources : The French third largest distributor of hardware, home improvement and gardening products (DIY). Over 1000 franchised stores of various sizes and formats in France, Belgium, Poland, Portugal, Canada - Turnover of € 3.5 billion, 15% of market share. Results : Formulated value-added process improvement recommendations for both development sites and store design. Created and developed a new commercial format for BRICOMARCHE and a new home improvement banner: Logimarché. Developed various label products. January 2003: Purchase of a DIY store Bricomarché (sold on January 2006). | |
Sector: Distribution |
1992 - 1998 : SOCODA Group - Paris (France) |
Marketing and Purchases Manager
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Task : In charge of the creation and the development of the independent dealer-owners format and banner: COPRA. Resources : SOCODA: the largest wholesalers group in France (for construction and building maintenance professionals and electric household appliances stores). By December 1998: 500 specialized stores COPRA. Results : Improved the supply contracts and negotiated different partnerships with suppliers (turnover of €155 million.) : private label products, single national flyers. Created a banner and a marketing program for independent home improvement professionals. | |
Sector: Distribution |
Interests |
Living abroad EEC, Africa, French West Indies, USA. Activities Deep-sea diving, history and writing. |