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 Senior business professional with international marketing and new business development experience in FMCG. Strengths in building local and international brands and categories in emerging markets including China, Asia, Middle-East, Brazil and Eastern Europe. Skills include consumer insights, market assessment, product innovation, brand communication and portfolio architecture, marketing plan and strategic planning.
 Strategic category and brand audit support of M&A operations in Middle -East and Asia with successful integration and re-positioning of newly acquired company.
 Passionate for growth with strong ability to manage projects in multi-national organizations and negotiate with local partners. Fluent in English, French, German & Czech. Basic Mandarin.
Brigitte ZELLER
BEIJING - China
| English | French |
A former student at |
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Ecole de Management de Lyon (Business School)
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Since 2007: NESTLE GREATER CHINA |
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Director powder Beverages Greater China
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Responsible of P&L and business and brand strategy of tea-based, chocolate- based,fruit- based powder beverages for Greater China ( Nestea, Milo, Nesquik, Fruit C )
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Sector: Consumer Goods
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2005 - 2007 : NESTLE GREATER CHINA |
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Head of Marketing & Consumer Insights Greater China
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Responsible for developing and put in action Consumer Understanding in Innovation/ Renovation and Communication and developing best practices across all Business Units.
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Sector: Consumer Goods
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2004 - 2005 : Unilever Food Greater China |
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VP Marketing Lipton, Greater China / Asia, Shanghai
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Responsible for developing the vision and product innovation roadmap for LIPTON brand in Greater China and Asian region as the preferred and No.1 tea brand and accelerate growth.
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Sector: Consumer Goods
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2002 - 2004 : Unilever Food Greater China, Shanghai |
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VP Marketing Food, Greater China, Shanghai
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To develop the vision and innovation product roadmap for LIPTON and KNORR in China; To re-launch LAOCAI Soya Sauce. To recruit and develop a new marketing team.
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Sector: Consumer Goods
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2001 - 2002 : Danone Asia Pacific, Singapore |
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Overlay Biscuits & Snacks Emerging Markets
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Strategic category and brand analysis support of M&A development team in China and Indonesia
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Sector: Consumer Goods
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2000 - 2001 : Pole Cereal Products & Snacks Worldwide, Paris, France |
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Marketing Director Biscuits and Snacks in Emerging Markets Worldwide
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Responsible for the strategy and coordination of total marketing efforts for 13 countries in Middle East, Asia, South America and Eastern Europe contributing to US$1.5 billion revenue and building profitable growth in emerging markets.
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Sector: Consumer Goods
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1997 - 1999 : Danone Asia Pacific, Singapore |
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Regional Marketing Director, Asia Pacific
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To develop the vision and strategy for the development of Danone brand in biscuits, water and dairy in the Asia Pacific region; to develop entry business strategy for in selected markets.
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Sector: Consumer Goods
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1992 - 1996 : Cokoladovny, Prague, Czech Republic and Slovakia |
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Marketing Director and Project Coordinator for Estern Europe
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Responsible for the launch of Danone biscuits in Central and Eastern Europe
Responsible for creating the marketing department in Prague and creating a new brand and consumer-driven biscuits category vision. |
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Sector: Consumer Goods
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1983 - 1992 : Panzani SA, Lyon, France |
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Different positions of Marketing group , brand manager
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Different positions on food , petfoods , sauces ..
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Sector: Consumer Goods
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Hobbies |
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Tennis , ski, painting , photo , traveling
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