An enthusiastic General Manager with a strong Marketing background.
International profile with over 11 years spent in FMCG companies, from beauty to food industry.
Experience in Strategy development, Portfolio and Brand Management, Advertising and Promotion, Media, New Product Development, Key Account and Category Management on both international and local brands.
Entrepreneurial management style with a good balance between emotional and rational thinking.
6 contacts
Boris Bourdin
High Potential with a strong marketing background
Budapest - Hungary
| English | French |
Since 2006: Danone Biscuit Hungary |
Country Manager
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Gyori Keksz is the historical leader of biscuits in Hungary with 40% share, 15.000 GRPs per year. I am responsible for the full P&L including 2 factories, 400 people. In 2006, we implemented SAP, and managed an industrial restructuring project. | |
Sector: Household goods |
Interests |
Yacht Racing, Tactician on Techneau 7.47OD, 2nd on French circuit Kick Boxing Running |