Bertrand Clavieres

Head of Booking at Weekendesk

Boulogne, France

Bertrand Clavieres

English | French

My name is Bertrand Clavierers,
I am 40 years old with a 15 years experience in business dev, marketing and supply chain in the press and internet industry.

After launching 3 magazines, I participated to the launch of two major ecommerce actors in France : QXL Ricardo and Expedia

During 5 years I participated to the success of Exepdia as Head of Sales and Supply.

I joined Weekendesk early in Jannuary 2008 as Head of "Booking" for France and Benelux.
My mission is to drive the growth of the accomodation market and to develop new markets for the group.

Schools attended

ESP (ESP)

Advancia (ECCIP Management Programme)

2001 - 2006 : EXPEDIA FRANCE

	Head of Sales and Supply
	(Member of the Management Committee) Managed a team which negotiated and secured revenues and conversion rates for : Voyages-sncf.com – Expedia.fr – Anyway.Com - Defined the sales policy and the negotiation strategy with supplyers and partners (commission, compensation, override, marketing funds, stocks, rates, margin and advertising revenues) - Created the Sales and Supply department, defined the organisation according to the european and local constraints (3 sites to operate) - Recruited and managed a team of 17 people (sales, product managers and support) - Managed the budgets and defined the goals in term of revenues (GBV 2005 350M€) - Coordinated his teams with other departments in France or abroad : marketing, merchandising, legal, finance, telesales IT - Negotiated the agreements with key accounts locally or internationally. - Defined performance metrics, dashboards and set up a dynamic benchmarck tool. Commercial Director of Voyage-sncf.com - Created the ad sales department and recruited the team - Invented, created and sold the ad catalogue (advertising revenue 2004 - 2.5M°€) - Organized the RFP (Request For Proposal) and installed the following tools: Adservers, tracking and dynamic creation of advertising formats.
	Sector: e-commerce and distance selling

1999 - 2001 : QXL Ricardo plc

	Marketing Business Development Manager
	- Participated to the launch of the french site - Defined the communication strategy on the “pro” target - Coordinated the ad campaigns media – PR – partnerships (net budget 2M€) - Supervised 5 categories (marketing, operation, wages...) - Developed and executed the commercial strategy - Recruited and coordinated the media selling agency
	Sector: Multimedia - Internet

1996 - 1999 : EDITIONS LARIVIERE – Presse à centre d’Intérêt

	Advertising Director for 2 magazines Micro Pratique - Micro Simulateur
	- Launched the two publications: Analyzed preliminary markets, defined the positioning of the products. - Developed and executed the commercial strategy - Recruited and managed the sales force - Negotiated with key advertisers and media buying agencies
	Sector: Press and editorial

1993 - 1996 : EXCELSIOR PUBLICATION Presse Informatique et technique

	Advertising Director Soft & Micro – SVM Multimédia – Science &Vie High-Tech
	- Coordinated a team of seven sales and support personnel - Analysed the market and repositioned the magazines - Created the sales pitch - Negotiated with key advertisers and media buying agencies - Modernized and digitized the sales tool
	Sector: Press and editorial

1990 - 1993 : S’MEDIA – BtoB Media Buying Agency

	Business and commercial development, media planning, negotiation
	- Recruited new advertisers - Prospected and drafted briefs - Negotiated with medias (mainly press radio and billboard) - Planned and developed Media strategy
	Sector: Purchasing Departments

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