ACQUISITION
• Online: Search Marketing, SEO, affiliation, online banner campaigns, emailings, partnerships, viral marketing campaign...
• Offline: Telesales, couponing, inserts, prints and speaking opportunities in B2B Tradeshows
LOYALTY AND RETENTION
- Client analysis and profiling
- Customer Loyalty Programs
- Action plans to push revenue
53 contacts
Bertrand BOULLAY
Marketing and Small Business Manager, Yahoo!
Paris - France
| English | French |
Schools attended |
IAE (Institut d'Administration des Entreprises) |
Since 2006: Yahoo! |
Marketing and Small Business Manager
| |
- Am in charge of acquiring, retaining and developing Small and Medium Businesses that use Yahoo! Sponsored links. - Am the budget owner and responsible for hiring and managing talent in the FR SMB Team. - Work closely with EU & US teams, legal, trade, sales, business development and service providers. - Rolled out and followed up the FR communication and localization plan for the Panama project. | |
Sector: Internet |
2004 - 2005 : ROCHE |
Marketing Project Manager
| |
Marketing Project Manager (Feb 05 to Dec 05) - Created high value added services for pharmacists to ease the patient treatment compliance. Web Manager Assistant (August 04 to Jan 05) - Updated the content of 3 B2B websites, ran a traffic generation plan, tracked and optimized all activities. - Wrote and tested the functional specifications to improve the websites. | |
Sector: Pharmaceutical |
2003 - 2004 : TBWA |
Junior Advertising Manager
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--> Worked for BDDP&fils - Advised on the brand positioning and stretching. - Supervised creative and production work against aggressive deadlines. - Acted as communication coordinator between the advertiser and agency. | |
Sector: Communication and Media |