Aurélie Nomdedeu

POS expertise & counseling for P&G's Fabric & Hair Care brands:
Ariel, Dash, Bonux, Gama, Ace
Head & Shoulders, Pantene, Herbal Essence

Handle Brand / Customer teams Below the line Marketing projects from conception to development.
- Understanding / challenging / supporting as an expert all business needs and getting final approval from brand.
- Fully manage Below the Line projects (from suppliers selection, costs negotiation to briefs development and results analysis).
- Detect opportunities and invent breakthrough solutions to develop in store and out store promotional plans.
- Develop and leverage purchases skills to develop competitive advantage (cost, quality, speed).

Sector: Consumer Goods

Supervize and develop 4 of Lancôme's most strategic anti-age franchises: High Resolution, Rénergie Morpholift, Absolue Premium Bx and Platinéum.

Sector: Luxury Goods and Cosmetics