Build and consolidate the identity of a brand to raise awareness and develop sales
-Animate product’s and brand news through visual, written, event and promotional supports
-Ensure image global coherence while respecting market, supports and point of sale specifics
-Evolve the brand territory while keeping its core values
139 contacts
Aude BOURGOUIN
MARKETING COMMUNICATIONS MANAGER
Paris - France
| English | French |
Schools attended |
CELSA (CELSA - Ecoles des Hautes Etudes en Sciences de l'information et de la communication) |
Université Paris Dauphine (Marketing/Finances) |
2001 - 2007 : PRINCESSE TAM.TAM |
Marketing Communications Executive
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Mission : Reposition the brand and develop awareness, promote the collections and information to different publics & targets (sales force, customers, fashion press, employees) Relaunch the brand identity, modernize the brand territory Launch of the new brand identity, including definition and implementation of new visual identity Organization of collections’ shootings (with artistic director) and management of post-production process Creation and writing of internal and external communications tools Brand awareness and public image studies’ monitoring Conceive tools and operations to promote collections on the points of sales Definition and management of budgets Development of marketing & communication tools (brief / work with agencies) : marketing books for the sales force, POS materials, leaflets, promotional accessories Management of promotional operations France et export) (Re) conquer fashion press in Europe Repositioning of the brand to French journalists Management of European PR agencies (budgets & strategy), follow up on the operational management of the 5 offices (France, Italy, Great Britain, Germany, Belgium) Analysis of results Animate the brand and products through specific events Coordination and organization of event communication: Trade fairs, PR presentations, brand’s patronage actions/events, internal meetings…  Global brand awareness in France: + 10 points between 2005 and 2006; significant increase of press cuts in France (x 4 in 5 years) and abroad. | |
Sector: Textile - Clothing - Accessories |
2000 : EVIAN VOLVIC NDP (Danone group) |
Assistant Product Manager
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Mission : Implementation of marketing operations to increase sales and to enrich the brand territory Preparation of the Volvic Fountain launch, the 1st family format launched by a mineral water brand Coordination of PR, internet and internal actions for the new advertising campaign with Z.Zidane Day to day management of the « Label Rando Volvic » (below-the-line action) Involvment in the packaging’s’ development (suppliers relationships) Market and qualitative studies/analysis | |
1999 : BIOTHERM (L'oréal) |
Assistant Group Product Manager Bodycare /Suncare
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Mission : Contribute to the launch of the Aquarelax body care line Creation of marketing books and leaflets, research for promotional accessories for the sales force and for customers Participation in product development (formulas, packaging, names…) | |
Interests |
Singing, sculpture, drawing, swimming |