Astrid Leclerc de Hauteclocque

French Office - 8 months

Ferrosan International is a Danish pharmaceutical company, founded in 1920.
Ferrosan International produces food supplements and is specialized in vitamins and anti-aging products.

The French Office is in charge of the commercial developpement of the maine brand of the company : Imedeen (anti-aging products)

I settle and follow commercial and marketing operations, developp PLV material, inform consumers and help the reps in their daily tasks and relationship with the pharmacists.

Sector: Pharmaceutical

Chanel F&B, European Operational marketing - 18 months

Analysis of the figures and qualitative indications to evaluate the performances of Chanel F&B products on the European market.
tools : Brio, NPD, Sécodip, Parma, El Corte Ingles, DRP.
objectives : launches making-up and plans for the actions on the European market.
Presentation of those studies to the international marketing team.

Specific studies (developpment of the make-up ranges, niche markets) marketing intelligence and market trends analysis.

Coordination between European markets (within Russia and Middle East) and the international marketing team.

European travel retail project, based on market and sales studies.

Sector: Cosmetic - Perfume - Hygene products

Vienna, Austria, operational marketing - 6 months

Product manager assistant on the following brands : Biotherm, Lancôme, Helena Rubinstein, Cacharel, Giorgio Armani and Ralph Lauren : monthly report, synthesis and progress report, competitors and prices analysis, market studies, translations, partcicipation to product launches.

Sector: Cosmetic - Perfume - Hygene products

sales, stock management
Summer 2003 - 2 months

Sector: Textile - Clothing - Shoeware