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Arnaud Foubert

Sales Marketing Professional

Paris, France



Arnaud Foubert

  English   |   French
Over the passed few years I built myself an international background in sales & marketing in order to facilitate my career.

I am currently looking for a challenging opportunity in a company that offers promising development prospects for a young result-oriented professional.

Schools attended

IPECOM (Mathématiques)

2005 - 2007 : CANALSAT HORIZONS – Satellite TV service for the African market

Sales and Marketing Manager
Mission: To ensure steady growth of the business and to take part in the development of the local partner (7 stores nationwide and 20 subdistributors). In charge of local brand strategy implementation (CRM events, communication, PR). Involved in the regional commercial strategy. Management of the sales and telemarketing teams (21 persons). Implemented new management procedures. Sales to major accounts.

Results: Positive evolution of major indicators: increased number of subscribers by 11%, rose the subscription renewal rate by 12 points.
Sector: Audiovisual and Radio

2004 : DIOUDA.fr – Ethnic cosmetics mail order business (catalogue and website)

Business Development Consultant
Mission: To provide strategic and operational recommendations related to business plan, direct marketing, viral-marketing, Database management, copy-writing, email marketing and targeting.

Results: Reactivation and acquisition of customers, implementation of a customer scoring system (RFM), geo-marketing target sampling.
Sector: Luxury Goods and Cosmetics

2003 : ARGEDIS – TOTAL motorway gas stations’ shops

Assistant Product Manager
Mission: To take part in the management of an own-brand (Pause Village) product range and in Category Management through analysis and recommendations. Responsible for promotional operations in a network of 140 motorway gas stations.

Results: Optimisation of the product portfolio, new-product tests and launches, efficient sales incentives
Sector: Grocery and food businesses

2002 - 2003 : B&C Communications (TBWA Worldwide) - Advertising & Marketing Agency

Account Manager
Mission: To produce communication campaigns (including TV commercials, outdoor posters, radio ads), and to organize international events for the Cocoa Producers’ Alliance and the Ministry for Higher Education of Cameroon.

Results: Acquisition of a major budget (457 K€) after a call for tender, event renewed, international broadcasting of a TV ad.
Sector: Advertising

2002 - 2003 : B&C Communications (TBWA Worldwide) - Advertising & Marketing Agency

Account Manager
Mission: To produce communication campaigns (including TV commercials, outdoor posters, radio ads), and to organize international events for the Cocoa Producers’ Alliance and the Ministry for Higher Education of Cameroon.

Results: Acquired a major banking account after a call for tender, organised event renewed, international broadcasting of a TV ad.
Sector: Advertising

2002 : DANONE-CLOVER - Category Management Department

Assistant Category Planner
Mission: To produce store profiles, perform product ranging, build and implement planograms them across the country in major bulk and retail stores.

Results: Profiled 58 stores, Implemented 32 stores (milk, yoghurt, juice, and cheese categories)
Sector: Grocery and food businesses

Interests

Sports: Basebal (French National Division), Snowboarding, Tennis

Other: Travelling (Overland trips, 25+ countries, extended stays), website designing, computers, photography, mechanics

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