69 contacts
> Functional Competences :
- Strategic Marketing : Customer relationship strategies, multichannel marketing strategies
- Enterprise transformation : Recasting of marketing / sales organizations, key performance indicators creation and reporting
- Online Marketing : E-Marketing campaigns, Website usability, Website efficiency improvement
- Relationship Marketing / CRM
- Operational Marketing : Conception and realization of qualitative and quantitative marketing studies
- Information System : Web Content Management, Online Catalogs
> Industrie Experience :
- Software Edition : Microsoft
- B2B E-Commerce : AchatPro.com
- Retail : Leroy Merlin, Decathlon, Metro Cash & Carry, Galeries Lafayettes
- Public Sector : La Poste Réseau Grand Public, FEDER, Météo France
- Telecommunications : Orange R&D
- Banking : Crédit du Nord
- Sports : France Galop
> Weblog : http://as.typepad.com/webloving/
> Publications :
- White Paper (2006) : « How to benefit the Web 2.0 community dynamics on the Internet ? »
- Professional thesis (2004) : « Which Information System for a Relationship Marketing Strategy implementation ? - Microsoft .NET case study » in partnership with Microsoft
- Final year paper (2003) : « Permission Marketing global issues »
> Training / Animation :
- Orga Consultants’ training (2007) : “Digital economy and Web 2.0 issues” : “Wakefulness and information research with Internet”
Antoine SAVARD
Senior Consultant - Orga Consultants - Strategy, Marketing & Sales
Paris - France
| English | French |
A former student at |
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ESC Lille (Ecole Supérieure de Commerce)
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IESEG (Grande Ecole de Commerce)
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Université Laval (Business School)
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Queen's University (Business School)
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Since 2005: Orga Consultants |
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Senior Consultant - Strategy, Marketing & Sales
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ORANGE R&D / Usability and online sales optimization for Europeans Web portals
- Project management with Spanish and Belgian actors coordination - Web portals expert usability analysis (existent European Web Portals usability evaluation, benchmarking of comparables websites, comparative analysis and best practice identifications) - Users tests campaigns management - Synthesis and global recommendations LA POSTE GRAND PUBLIC / Web portal creation - Strategic recommendation formulation for an innovated 3D Web portal creation - Gathering of functional and technical requirements - Functional schedules of conditions drafting - Webagency and contractors management METEO FRANCE / Web portal recast - Gathering of functional and technical requirements - Hosting, applicative maintenance and technological solution schedules of conditions drafting FRANCE GALOP / Web portal recast - Evaluation and diagnosis of existing Web Portal - Axes of evolution identification and strategic recommendation formulation - General and detailed specification drafting with process modelling optimization METRO Cash & Carry / Fresh products purchase subsidiary creation - Gathering of functional requirements - General specification drafting and process modelling on the following modules : purchase and suppliers relationship, information system, financial reporting, accounting, human resources LA POSTE Grand Public / New point of sales launch - Redesigning the post office product offering, physical lay out, merchandinsing, and IT in order to create a new customer experience, in line with La Poste’s distribution stratégy for its 17 000 points of sales. LA POSTE Grand Public / Strategic marketing business plan definition - Contribution to the Strategic Marketing Business Plan aiming at transforming the French Post Offices into a leading proximity services distribution network, dedicated to small business and consumers |
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Sector: Organization and Strategy
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2005 : Microsoft |
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Marketing project leader - Small Business Division
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> Creation of various marketing events dedicated to Small Businesses: botth at Salon des Entrepreneurs, ‘Masters de la Création d’Entreprises’ competition, ‘Trophées Econumérique Expo’ competition
> Daily relation with institutional partners (French Senate, Ministry of Small Businesses) and industrials partners (Hewlett Packard, Intel) > Contribution to the launch of Microsoft’s EUGA (European Grants Advisor), an online initiative to gather subsidies pour small and medium businesses |
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Sector: Software publishers
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2004 : Microsoft |
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Operational marketing manager - Corporate Division
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> Management and development of marketing strategies for large corporate accounts in the French nothern area
> Creation of software solution conferences to promote the .NET framework > Development of the Microsoft partners network |
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Sector: Software publishers
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2003 : MD-Lab |
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Mission for the FEDER
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> Creation of an audit tool to collect and promote the best practices of small business companies to make the French small businesses sensitive to Internet Technologies
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Sector: Multimedia - Internet
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2002 : Leroy Merlin |
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Chief of product assistant
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> Creation of the 2003 range of children light products for the French market
> Inviting bids, selection of products > Merchandising studies, products implantation |
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Sector: Purchasing Departments
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2001 : AchatPro.com |
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Web content management project leader
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> Online catalogs coordinator between suppliers and technical team
> Responsible for the follow-up of suppliers sales and associated reporting |
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Sector: Multimedia - Internet
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