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Antoine MONIEZ
Marketing Business Unit Manager Ford Service
Paris - France
| English | French |
I have been working in the automotive industrie from 8 years. I have had several experiences all at Ford Motor Company. First was in the back office sales dept from Jaguar France. Then I have had a field exeprience of 4 years, 2 years in Customer Service dept of Ford in the south east of France looking after the service strategy of 20 dealerships. After 2 years I joined the car sales actvity in the Brittany region looking after car sales strategy of 18 ford dealers.From january 2007, I am responsible for the Marketing Mechanical business unit, which aim is to develop marketing strategy to help Ford France to sale more parts and extend its own market share in the after sale business in France. |
Schools attended |
ESC Rouen (ESC Rouen) |
Leopold-Franzens Universität Innsbruck (Sozial- und Wirtschaftwissenschaftliches Institut) |
Lycée AlexAndré Dumas (Anciennement "Lycée Florent Schmitt" CPGE Commerciale option éco) |
Since 2007: Ford France Automobiles |
Chef de Groupe Marketing Ford Service & Réseau Motorcraft
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Team : 4 Product Managers, 1 franchise coordinator + 1 franchise assistant Management of 2 Business Units(Mechanical, Wholesale), Budget: $25 M – Rev: $ 175 M Definition and implementation of yearly business unit strategy: Policy Deployment plan Product range global management, fixed price strategy, communication, Marketing plan Negotiations with suppliers : Automotive industry, Tires Manufacturers, oil company, agencies Sale out and promotion actions Coordination : incentive, challenges… Management of Motorcraft franchise (400 members) Definition and implementation of yearly business unit strategy: Policy Deployment plan Marketing management of all programs (loyalty and prospecting) Coordination of European and Domestic strategy with central European office Budget Negotiation with Ford Europe Participation in European working group on after sale activity | |
Sector: Automobile |
2004 - 2006 : Ford France Automobiles |
Zone Manager Car Sales - Brittany (west part of France)
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Management and sales development of car sales with Ford dealers in Brittany Implementation of Ford of France Sales and Marketing strategy at the dealership Wholesale of cars from plant to dealers Local Market analysis with dealers and team incentives support: local commercial strategy Consulting in sales extension and efficiency Analysis of sales performances: Management and sales teams organization… Implementation of specific action plans : people, advertising budget, dealership organisation Car sales customer satisfaction Analysis Customer satisfaction improvement action plans : vehicle presentation and preparation | |
Sector: Automobile |
2002 - 2004 : Ford France Automobiles |
Zone Manager Customer Service Operation in South east of France
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Management in improving after sales services with Ford dealers of south east of France Implementation of Ford of France Marketing Service strategy at the dealershipWholesale of competitive spare parts to the dealer: filters, oil, tyres, brake pads… Implementation of sales retail actions of spare parts to final or professional customer Consulting in after sales department organisation Improvement of profitability and ROS of the after sale dept : Marseille after sales dept reorganisation After Sales Customer satisfaction analysis Customer satisfaction improvement action plans : Better car diagnostic from the receptionist | |
Sector: Automobile |
2000 - 2002 : Jaguar France |
Distribution Specialist
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Implementation of a new car distribution scheme and IT system in France Implementation of a order to delivery distribution system in France Remarketing of Jaguar France Company cars : sales to dealers and professionals Sales of ex-company cars vehicles : I have started from scratch the sales : 130 vehicles sold per year Management of relationship with Major Daily Rentals Companies | |
Sector: Automobile |
Hobbies |
Rugby, sailing, wine, snorkling |