Antoine Heftler Louiche

September 07 - December 08
Ogilvy and Mather Bangalore, India
Mission on the Lenovo/ Ogilvy WW marketing hub
- Supervising coordination for all print & online activities over the EMEA region.
- Creating digital tactics on acquisition and retention of resellers such as viral operations, video banners etc.
- Member of The Young Tigers: Think tank group in charge of the online aspects of recruitment strategy in the next two years for Ogilvy & Mather India.
- Member of the Interactive Steering Committee: in charge of on-line strategy within next 3 years for Lenovo.


January 06 - August 07
Ogilvy One Paris, France
Act like a central intelligence resource for the development of innovative campaigns towards resellers and Large Enterprises
Geographic scope of work : Western and Eastern Europe, Middle East , North Africa (25 countries)
- B2B and B2C emailing : managed the creation of an online email tool (150 000 emails sent per month)
- Relationship with bloggers
- Rich media banners & flash mini sites
=> Responsible for creative brief, client management, local adaptations follow up, financial process and statistic reporting


April 04 - December 05
Ogilvy One Paris, France
Implemented local print, radio and interactive ads for all IBM activities in 20 countries (EMEA and East region)
- Acted as a central intelligence resource for all countries to share best practices
- Customized the global campaigns to regional templates
- Financial management: in charge of creating & managing finance documents

Sector: Marketing and Advertisement

Responsible for new business development of a CRM agency, Safari

Sector: Marketing and Advertisement

Developed an internal computer system to partner with the first European insurance broker’s website

Sector: Insurance