Anthony Coll

SKILLS

- Determination of the marketing strategy (Management committee / Board France and Europe)
- Excellent strategic vision at short, medium and long terms; reaching consistently the objectives:
Turnover/ Budget/ Op.Inc.
- Management, including in restructuring period (workforce reduction programs)
a/ Sales force and associated administrative teams
b/ Channels of retailers and distributors
- Management and coordination of a European Line Of Business (LOB) - “wines and spirits” market
- Positioning and building from scratch of a commercial structure: “Industries & Retailers” dpt.
- Starting up and development of strong technological added value activities:
a/ Source Tagging for retail channel: insertion of theft protection device in the product at the step of manufacturing, packing or handling
b/ RFID: implementation of global projects involving the retail, logistics, production
- Negotiation of master agreements with national & international key accounts of industry and retail
channel
- Design of a in-house (then SAP integrated) reporting system for sales teams: turnover by visit increased by visit of 28%
- Identification of new services for top accounts: optimization of the supply chain (sectors of the industrial consumer goods and retail)
- Force of proposal and partner of the R&D and the product management for the development of new products

N.C.O. of active reserve – chief of fighting instruction section / Military French championship: gun & handgun shoot and race of orientation
Member of jury for the admission of business school - Grenoble