Anne Burgues

- Lead & support mid- & long-term product development
- Lead & support strategic category complexity reduction projects
- Lead packaging relaunch, incl. quantitative consumer research
- Develop communication toolkits (ATL / BTL / Digital /PR)
- Develop & monitor reporting tools (PFME / AC Nielsen / Sku's portfolio)
- Competitive analysis
- Daily work with European markets (25) for product launches & campaigns

Moved from Trainee (8 months) to Junior (18 months) to Brand Manager (Current).

Sector: Consumer Goods

- Develop & implement 2006 Specialty Markets marketing plan to increase brand awareness & penetration.
- Assist in developing & implementing marketing plans for 2 new product introductions.
- Develop & implement 2006 international advertising media plan.
- Daily work with EAME dealerships (25) to monitor progress of joint marketing activities.

Sector: Industry

On-line travel agency specialized in organizing trips in Ireland.

Sector: Tourism

- e-Project Manager: manage migration of the marketing & transactional websites to a new IT platform & define the web marketing strategy to increase customer loyalty
- Manage the publication of the monthly financial products reporting: 10 publications, 4 languages
- Assist the Product Managers of investment funds, structured funds & life insurance for operational marketing activities

Sector: Finance