Andrea Forgacs

• Work with founders on company’s retail strategy, with ultimate goal of developing franchise of Machja concept stores. Conduct feasibility studies for opening retail outlets in various locations throughout France.
• Reinforce brand identify by developing complementary products and extensions of core clothing line, from conception to launch.
• Position brand and create awareness among Anglo-Saxon customer base.

Sector: Textile - Clothing - Shoeware

• Worked with CEO and senior management on launch of the CWT Travel Management Institute to generate in-depth research studies supporting travel management professionals.
• Led a cross-functional team to implement standardized client satisfaction surveys. Achieved 60% penetration among global clients, representing over 15,000 traveler responses in the first 9 months.
• Supervised market research and intelligence data compilation on the travel industry players, regulatory environment, competitors and customer needs. Evaluated impact of developments in these areas on CWT’s brand and overall marketing strategy.
• Organized executive workshops to refine client segments and tailor corresponding company value propositions.

Sector: Travel

• Optimized the air travel programs of regional and large multinational corporations, achieving average savings of 5-10% (representing a collective €15 million).
• Performed analyses to identify purchasing strategies that maximize savings and traveler satisfaction.
• Prepared clients for and participated in supplier negotiations, and performed ongoing evaluation of contract performance.
• Defined and expanded product offering by developing new analytical tools to quantify travel procurement efficiency, contributing to 60% growth in consulting unit.
• Prospected and sold the most client engagements among peer group and consistently generated repeat business from existing client portfolio.
• Actively marketed Solutions Group activities internally and externally via speaking engagements and training workshops at travel industry and company events.

Sector: Airline transportation

• Conducted market research and competitive analyses to identify potential content partnerships and positioning for online entertainment channel network aimed at broadband-enabled consumers.
• Assisted development of new channel strategy and e-commerce revenue sources and worked with Business Development, Marketing and Production teams to facilitate implementation.

Sector: Telecom - Internet Products and Services

• NY State Government Agency. Developed an integrated, statewide, automated child welfare information system for 16,000 users. Designed, programmed and tested application, and trained over 500 social workers to use the new system.
• Large Federal Agency. Provided management, methodology, and program level assistance to minimize potential Y2K impact to business.
• Large Retail Bank, Branch Process Improvement. Improved operational efficiency by evaluating and implementing solutions based on customer value, financial impact and internal priorities. Prepared business cases and presented regularly to senior management.
• Large Retail Bank Merger. Managed branch unification functions through all phases of the merger process. Performed gap analyses, tracked changes and coordinated resolution of resulting issues.
• Andersen Consulting Center for Professional Education. Trained new employees for their first client engagement through workshops, team presentations and skill-building exercises.

Sector: Consulting and Services